Programmatic - Lead

Annalect, Omnicom Media Group India Private Limited.; Chennai; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Omnicom Global Solutions seeks a Lead - Programmatic to creatively manage digital media campaigns for global brands. You will own large accounts, work with top clients, and support Global managers of our Media Solutions team, handling day-to-day DSP campaigns and deal optimization.

The role requires 5–6 years of programmatic experience, strong analytical skills, and proficiency with major DSPs. A graduate degree is mandatory.

Qualifications

• Minimum 5–6 years of experience managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns for large-scale clients; Google platforms preferred.
• General troubleshooting skills and strong attention to detail.
• Working knowledge of digital marketing: display, video, social, and marketing analytics.
• Proven technical and analytical aptitude with a curiosity for testing and innovation.
• Proficiency in Excel for data consolidation and analysis.

Responsibilities

• Manage day-to-day performance of campaigns on major DSPs (DV360, The Trade Desk, Amazon DSP, Xandr, Yahoo DSP).
• Set up and investigate inventory sources like private and preferred deals across DSPs.
• Monitor deals and report in SSP; ensure deal hygiene and health checks.
• Optimize SPO to improve price, volume, and tech integration.
• Develop audience segmentation to meet client goals.
• Execute optimizations to exceed KPIs and define strategies across platforms and data usage.
• Present data-driven arguments to access more client data.
• Collaborate with the agency team to develop best-in-class solutions using available tech.
• Communicate daily performance to clients and agencies.

Skills

Programmatic campaign management

DSP proficiency

Digital marketing analytics

Excel proficiency

Education

Graduate degree (full-time)

Tools

DV360 / Google

The Trade Desk

Amazon DSP

Xandr

Yahoo DSP

Job description

Overview

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what’s next.

Responsibilities

About the role:

This exciting role of a Lead - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team and capable of:

• Successfully managing the day-to-day performance of campaigns on Major DSP's like DV360, The Trade Desk (TTD), Amazon DSP, Xandr, Yahoo DSP (Any 2-3)
• Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP.
• Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks
• Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration)
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
• Able to make compelling arguments based on data and results for more client data access.
• Working with the agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.

Qualifications

• A full-time graduate degree (Mandatory)
• Minimum 5-6 years of experience in managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Googleplatforms.
• General troubleshooting skills and strong attentionto detail.
• Working knowledge of digital marketing: display, video, social, and marketing analytics.
• Proven technical and analytical aptitude, with a curiosity for testing and innovation.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.