Search & Social - Specialist

Annalect, Omnicom Media Group India Private Limited.; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Omnicom Global Solutions invites applications for a Lead/Specialist - Search & Social to strategically manage digital media campaigns for global brands. You will oversee end-to-end campaign setup, optimization, and performance reporting while translating business KPIs into measurable channel KPIs.

The role involves mentoring junior team members and taking on early people management tasks within a cross-functional media Solutions team across India locations.

Qualifications

• A full-time graduate degree.
• 6 to 8 years of experience in Search & Social campaign management.
• Experience on platforms like Google Ads, Meta, Amazon, Bing, LinkedIn, Snapchat.

Responsibilities

• Managing Search & Social campaigns end to end including setup, troubleshoot, optimization & reporting.
• Creation of detailed Search & Social media plans in line with business objectives and campaign brief.
• Translating business KPIs into channel KPIs.
• Creation and set up of the campaign and monitoring.
• Management of search campaigns (on time, on budget, on target).
• Tracking performance using reporting & dashboards.
• Analysis and optimization of the campaigns.
• Works all aspects of Search and Social campaign management including troubleshoot and optimization.
• Campaign insights into Meta & Google strategy as well as a cross-channel media strategy.
• Mentor Associates and Analysts level team members.
• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management.

Skills

Creative thinking

Analytical skills

Organizational skills

Project management

Presentation skills

Communication skills

Education

Graduate degree

Tools

MS Excel

PowerPoint

Analytical tools

Job description

Overview

Search & Social – Specialist (IC)

Omnicom Global Solutions, Hyderabad, Bengaluru, Pune

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what’s next.

Role Overview

This exciting role of a Lead/Specialist - Search & Social that requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team.

Roles & Responsibilities

• Managing Search & Social campaigns end to end including setup, troubleshoot, optimization & reporting
• Creation of detailed Search & Social media plans in line with business objectives and campaign brief
• Translating business KPIs into channel KPIs
• Creation and set up of the campaign and monitoring
• Management of search campaigns (on time, on budget, on target)
• Tracking performance using reporting & dashboards
• Analysis and optimization of the campaigns
• Works all aspects of Search and Social campaign management including troubleshoot and optimization
• Campaign insights into Meta & Google strategy as well as a cross-channel media strategy.
• Mentor Associates and Analysts level team members
• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management. Similarly Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert)

Required Qualifications

• A full-time graduate degree
• 6 to 8 years of experience in Search & Social campaign management
• Managed campaigns on platforms like Google Ads, Meta (Must); Amazon, Bing, LinkedIn, Snapchat etc.
• Proven expertise in campaign setup, pacing management, optimization, performance troubleshooting, and reporting.
• Outstanding ability to think creatively and identify and resolve problems
• Excellent analytical, organizational, project management and presentation skills
• Proficiency in MS Excel, PowerPoint and Analytical tools
• Ability to convert business or media KPIs into clear channel KPIs, optimization levers, and measurable performance indicators
• Meta and Google Ads Certified

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts