Search & Social - Analyst

Annalect, Omnicom Media Group India Private Limited.; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Omnicom Global Solutions is seeking an Analyst - Search & Social to creatively manage digital media campaigns for global brands. You will work with top brands, owning large accounts and supporting Global clients and account Managers of our Media Solutions team.

The role requires 3–6 years of hands-on experience with Search & Social campaigns across platforms, including Google Ads and Meta, with certifications essential for this position.

Qualifications

• A full-time graduate degree.
• 3–6 years hands-on experience managing Search & Social campaigns across multiple platforms.
• Managed social campaigns on platforms like Meta; Twitter, Snapchat, and LinkedIn.
• Google Ads and Meta certification is a must.
• Foundational understanding of paid search and paid social best practices.
• Demonstrable knowledge of Google Ads and/or other Search platforms.
• Awareness of latest trends in PPC, onsite marketing and usability.
• Proficiency in MS Excel, PowerPoint, and Word.

Responsibilities

• Demonstrate proficiency with basic bid management and optimizations.
• Monitor and optimize campaigns based on client goals and data analysis.
• Manage paid campaigns on Google Ads and MS Advertising (formerly Bing), Apple Ads, etc., including copy creation and bid optimization.
• Develop ad copies, keyword insights and bid optimization.
• Budget and KPI management.
• Work with agency partner to provide recommendations to improve campaign performance.
• Provide analysis and insights to optimize overall account performance.
• Ensure smooth delivery by troubleshooting setup, pacing, and performance issues.

Skills

Strong analytical ability

Excellent communication

Rotational shifts

Education

Graduate degree

Tools

Google Ads

Meta Certification

MS Excel

PowerPoint

Job description

Overview

Search & Social - Analyst

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom's branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let's build what's next.

Role Overview:

This exciting role of an Analyst - Search & Social that requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team.

Responsibilities

Roles & Responsibilities:

• Demonstrate proficiency with basic bid management and optimizations
• Monitor and optimize campaigns appropriately based on clients' goals and data analysis.
• Responsible for managing paid campaigns on Google Ads and MS Advertising (formerly Bing), Apple Ads etc.
  • Developing Ad copies, keyword insights and bid optimization
  • Budget & KPI management
• Work with agency partner to provide recommendations to improve campaign performance
• Provide analysis and insights to optimize overall account performance
• Ensure smooth delivery by troubleshooting setup, pacing, and performance issues

Qualifications

Required Qualifications

• A full-time graduate degree
• 3-6 Years of hands-on experience managing Search & Social campaigns across multiple platforms with proven ability to optimize independently
• Managed social campaigns on platforms like Meta (must have); Twitter, Snapchat, and LinkedIn (good to have)
• Google Ads and Meta certification is a must
• Foundational understanding of paid search and paid social best practices.
• Demonstrable knowledge of Google Ads and/or other Search platforms
• Awareness to latest trends in PPC, onsite marketing and usability
• Proficiency in MS Excel, PowerPoint, and Word.

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts