Senior Manager Programmatic

Dentsu India; Gurugram District; Sur place; INR 300 000 - 600 000; Plein temps

Résumé du poste

Dentsu India is seeking a senior Programmatic Lead to guide a team of programmatic specialists and drive client-centric campaigns in a fast-paced environment. You will optimize DV360 and other DSPs, work with MMPs for analytics, and partner with Client Services to ensure flawless execution.

Strong leadership, strategic planning, and data-driven decision making are essential. The role requires extensive programmatic experience, excellent communication, and a track record of delivering KPI-driven

Qualifications

• 9–12 years in programmatic campaign management.
• Proven experience leading a team.
• Expert-level knowledge of DV360 and other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.
• Strong analytical and problem-solving skills.
• Strong Excel and PowerPoint skills.
• Innovation & Best Practices: stay ahead of industry trends and maintain high standards of quality.
• Budget management and forecasting responsibilities.
• A/B testing and experimentation design and execution.
• Attribution modelling knowledge and impact on performance.

Responsabilités

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centric programmatic strategies to achieve KPIs and growth.
• Own client communication and relationship management with clear updates.
• Identify and pursue account growth opportunities with Account Directors.
• Leverage DV360 and other DSPs to optimize campaigns and deliver results.
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
• Collaborate with Client Services and other channel teams for seamless campaign executions.
• Analyze campaign performance data to identify trends and optimization opportunities.
• Adhere to best practices and maintain high quality standards.
• Experience on Media Planning and Programmatic deals is must.

Connaissances

DV360

Other DSPs

MMPs

Analytics

Client management

Communication

Programmatic strategy

Budget forecasting

AB testing

Attribution modelling

Outils

Excel

PowerPoint

Description du poste

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
• Own client communication and relationship management, ensuring clear and consistent updates
• Proactively identify and pursue account growth opportunities in partnership with Account Directors
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions
• Analyse campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and maintain high standards of quality
• Experience on Media Planning and Programmatic deals is must

Qualifications

• 9 to 12 years of experience in programmatic campaign management
• Proven experience managing and leading a team
• Expert-level knowledge of DV360 and experience with other DSPs
• Strong experience with MMPs and analytics tools
• Excellent client management and communication skills
• Proven ability to develop and execute strategic programmatic plans
• Strong analytical and problem-solving skills
• Strong Excel and PPT skills
• Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
• Budget Management: Responsible for large scale budget management, and forecasting
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance