Product Strategist

Embassy Developments; Mumbai; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Embassy Group in India seeks a seasoned Product Manager to shape the product strategy for upcoming real estate projects, defining mix, USPs and pricing alignment.

You will work with Marketing, Design and Sales, conduct market and competitive analysis, and support land decisions plus process standardization across regions.

The role emphasizes stakeholder collaboration, training for sales teams, and translating customer insights into compelling project features.

Qualifications

• 10+ years of experience in product development, marketing strategy, or related roles within real estate.
• Educational background in Architecture/Design/Marketing preferred.

Responsibilities

• Assist in defining and recommending the right product mix for new real estate projects.
• Help develop USPs by identifying customer needs and emerging market trends.
• Support research to recommend innovative features addressing customer pain points and aspirations.
• Market Research & Competitive Analysis: conduct competitor benchmarking and consumer research with Head Office teams.
• Provide insights to support land acquisition decisions based on desirability, sales performance, and pricing strategies.
• Contribute to the development and refinement of product innovation processes, templates, and standards.
• Support the implementation of standardized processes across different regions.
• Stakeholder Collaboration: work with internal teams and external vendors for project execution.
• Assist in value proposition testing with stakeholders, including channel partners and potential customers.
• Support product training sessions for the sales team during project launches and ongoing phases.

Skills

Analytical thinking

Problem solving

Decision making

Communication

Team collaboration

Education

Architecture/Design/Marketing

Job description

Embassy Group, founded in 1993 and headquartered in Bangalore, is one of Indias leading real estate developers with a diversified portfolio spanning commercial office spaces, luxury residential projects, hospitality,retail, and education. It is known for landmark developments such as Manyata Business Park and Embassy GolfLinks, and for pioneering Indias first listed REIT Embassy Office Parks REIT With a strong focus on sustainability, renewable energy, and community development, Embassy Group continues to shape Indias urban landscape while maintaining global standards in design and execution

Job Purpose:

We are seeking a Product Manager who will contribute to defining the right product mix for upcoming projects, developing unique selling propositions (USPs), analyzing market trends and competition, supporting marketing initiatives, and enhancing sales effectiveness to ensure the success of our projects.

Key Responsibilities:

• Assist in defining and recommending the right product mix for new real estate projects.
• Help develop USPs by identifying customer needs and emerging market trends.
• Support research to recommend innovative features addressing customer pain points and aspirations.
• Market Research & Competitive Analysis:
• Conduct competitor benchmarking and consumer research in collaboration with the Head Office teams.
• Provide insights to support land acquisition decisions based on desirability, sales performance, and pricing strategies.
• Contribute to the development and refinement of product innovation processes, templates, and standards.
• Support the implementation of standardized processes across different regions.
• Stakeholder Collaboration:
• Work closely with internal teams (Marketing, Design, Sales) and external vendors for smooth project execution.
• Assist in value proposition testing with stakeholders, including channel partners and potential customers.
• Support product training sessions for the sales team during project launches and ongoing phases

Key Interfaces:

• Internal / Group
• External

Customers, Banking / Loan Partners

Qualifications and Work Experience:

• 10+ years of experience in product development, marketing strategy, or related roles within the real estate sector.
• Educational background in Architecture/Design/Marketing preferred.

Knowledge, Skills and Competencies:

• Strong understanding of the real estate industry and design, struction.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication, presentation, and interpersonal abilities.
• Ability to analyze consumer insights, identify market gaps, and suggest effective solutions.
• Creative thinker with a proactive, learning-oriented mindset.
• Strong team player with the ability to collaborate across cross-functional and cross-regional teams.