Senior Marketing Research Executive

Placement Partners; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Placement Partners seeks a Senior Executive Marketing Research to generate actionable market, customer and competitor intelligence for residential product planning, launches, positioning and pricing in Bengaluru. The role blends primary and secondary research with internal data to identify demand opportunities and support evidence-based decisions.

You will track micro-markets, maintain databases, lead qualitative and quantitative studies, and translate insights into business actions across

Qualifications

• Postgraduate degree or MBA in Marketing, Market Research, Economics, Statistics, Business Analytics or related field.
• Typically 4–7 years of experience in market research, consumer insights or analytics.
• Hands-on experience in qualitative and quantitative research, questionnaire design and fieldwork management.
• Advanced Excel and PowerPoint required; working knowledge of BI tools advantageous.

Responsibilities

• Track Bengaluru residential micro-markets and expansion markets.
• Maintain competitor and project databases using credible public sources and field inputs.
• Identify market shifts and whitespace opportunities; translate findings into implications for projects.
• Support new-product development with market potential assessment and benchmarking.
• Design qualitative and quantitative studies covering awareness, drivers and barriers.
• Integrate primary research, internal data and macro indicators into reliable analyses.
• Prepare research briefs and coordinate methodology, fieldwork, timelines, and costs.
• Collaborate with Marketing, Sales, Strategy, and Analytics to translate research into action.

Skills

Advanced Excel

PowerPoint

Power BI

Tableau

SPSS

R

Python

Questionnaire design

Data analysis

Market research

Executive reporting

Analytical thinking

Education

MBA/PG in Marketing or related field

Tools

Power BI

Tableau

SPSS

R

Python

Survey platforms

Job description

The Senior Executive Marketing Research will generate actionable market, customer and competitor intelligence to support residential product planning, project launches, positioning, pricing and marketing decisions. The role will combine primary research, secondary data, field intelligence and internal performance data to identify demand

opportunities and strengthen evidence-based decision-making.

Role & responsibilities:

• Track Bengaluru residential micro-markets and relevant expansion markets, covering launches, supply pipeline, absorption, inventory, pricing, unit mix, amenities, buyer segments and infrastructure developments.
• Maintain current competitor and project databases using credible public sources, site visits, channel inputs, customer interactions and commissioned research.
• Identify market shifts, emerging customer needs, risks and whitespace opportunities; convert findings into concise implications for company projects.
• Support new-product development and launches through market potential assessment, target-segment research, concept and product testing, location analysis and competitive benchmarking.
• Design qualitative and quantitative studies covering awareness, consideration, purchase drivers, barriers, customer experience, brand perception and campaign effectiveness.
• Integrate primary research, portal and digital data, internal lead and sales data, published reports, RERA information and macroeconomic indicators into reliable analyses.
• Prepare research briefs and coordinate partner selection, methodology, fieldwork, timelines, quality checks, deliverables and costs with internal stakeholders.
• Work with Marketing, Sales Strategy, Sales, CRM, Business Development, Projects, Finance and Analytics to frame business questions and translate research into action.

Preferred candidate profile:

• Postgraduate degree or MBA in Marketing, Market Research, Economics, Statistics, Business Analytics or a related discipline; relevant undergraduate qualifications may be considered with strong experience.
• Typically 4-7 years of experience in market research, consumer insights, business intelligence or analytics. Experience in residential real estate, property consulting, consumer durables, automotive, financial services or another high- consideration category is preferred.
• Hands-on experience in qualitative and quantitative research, questionnaire design, fieldwork management, data analysis, competitor studies and executive reporting.
• Advanced Excel and PowerPoint capability; working knowledge of Power BI or Tableau and statistical/research tools such as SPSS, R, Python or survey platforms is advantageous.
• Strong analytical thinking, commercial judgement, written communication, presentation ability, curiosity and attention to detail.