Marketing Manager

Embassy Developments; Bengaluru; On-site; INR 1,200,000 - 1,700,000; Full time

Job summary

Embassy Group, a Bangalore-based real estate developer, seeks a product marketing lead for luxury residential projects. You will craft market-informed product concepts, create go-to-market strategies, and drive integrated campaigns to maximise brand visibility and sales.

Collaboration with Design, Projects and Sales teams will be essential to develop differentiated concepts, budgets and launch plans that align with market trends and regulatory guidelines.

Qualifications

• Experience in luxury residential marketing and GTM strategy.
• Strong ability to develop differentiated product concepts and compelling messaging.
• Track record of campaigns across digital, print and events.

Responsibilities

• Develop product positioning and value propositions for luxury residential projects.
• Plan and execute integrated marketing campaigns across digital, print, outdoor and events.
• Coordinate GTM strategies with Design, Projects, Sales and Channel partners.
• Manage budgets, timelines and performance metrics to optimize ROI.

Skills

Product marketing

Go-to-market

Campaign management

Market research

Brand management

Digital marketing

Stakeholder management

Budgeting

Lead generation

Cross-functional collaboration

Tools

CRM tools

Google Analytics

Marketing automation

Job description

Embassy Group, founded in 1993 and headquartered in Bangalore, is one of Indias leading real estate developers with a diversified portfolio spanning commercial office spaces, luxury residential projects, hospitality,retail, and education. It is known for landmark developments such as Manyata Business Park and Embassy GolfLinks, and for pioneering Indias first listed REIT Embassy Office Parks REIT With a strong focus on sustainability, renewable energy, and community development, Embassy Group continues to shape Indias urban landscape while maintaining global standards in design and execution

Job Purpose:

To drive product marketing strategies for luxury residential developments by understanding customer preferences, market trends, and competitive offerings. The role is responsible for developing compelling product concepts, creating go-to-market strategies, managing integrated marketing campaigns, supporting project launches, and collaborating with cross-functional teams to maximize brand visibility and sales performance.

Key Responsibilities:

• Conduct market research to understand customer profiles, buying behaviour, lifestyle preferences and evolving expectations within the luxury residential segment.
• Analyse competitor projects, market trends, neighbourhood developments, infrastructure, pricing and customer offerings to identify market opportunities.
• Partner with Design and Projects teams to evaluate market feasibility and develop differentiated product concepts.
• Develop concept presentations, positioning documents and business cases to support product development and decision-making.
• Work with Design Consultants and internal stakeholders on product concept finalization, detailing and budget considerations.
• Identify emerging customer and market trends and translate insights into actionable product and marketing strategies.
• Develop annual marketing strategies, campaign calendars and budgets aligned with business, brand and sales objectives.
• Plan and execute integrated marketing campaigns across digital, print, outdoor, direct marketing, channel partners and events.
• Develop clear product positioning, messaging and value propositions aligned with the target customer segment.
• Drive campaigns that generate qualified leads and contribute towards sales conversion.
• Track campaign performance, KPIs and ROI and continuously optimize marketing initiatives.
• Ensure all marketing communication is aligned with brand guidelines and applicable RERA and regulatory requirements.
• Develop innovative marketing initiatives to enhance project visibility, customer engagement and market differentiation.

Product Launch & Go-to-Market Execution

• Develop and execute end-to-end Go-to-Market (GTM) strategies for new residential projects and product launches.
• Coordinate with Projects, Design and Sales teams for the development of marketing offices, experience centres, mock-up apartments, project models, walkthroughs, renders, brochures and other marketing collaterals.
• Plan and execute project launches, pre-launches, sales events, promotions and customer engagement initiatives.
• Develop launch communication and marketing plans aligned with project milestones and sales requirements.
• Support product training and communication for Sales teams and channel partners to ensure effective articulation of the product proposition.
• Ensure consistency of product positioning and customer experience across all project touchpoints.

Agency & Stakeholder Management

• Manage relationships with advertising, creative, digital, media, market research, production and other external agencies and consultants.
• Brief agencies on project requirements, review creative concepts and ensure timely delivery of campaigns and marketing materials.
• Evaluate agency outputs against agreed objectives, timelines, budgets and quality standards.
• Coordinate with internal stakeholders to ensure alignment on project positioning, communication and launch plans.
• Manage channel partner relationships from a marketing and communication perspective to support project visibility and lead generation.
• Ensure effective coordination across multiple stakeholders for seamless campaign and launch execution.
• Identify brand partnerships / associations which aid with product positioning across all media platforms, including on ground events.

Digital Marketing & Brand Management

• Work closely with Digital Marketing and Channel Sales teams to strengthen project and brand awareness.
• Drive development and enhancement of project websites, digital assets and online platforms.
• Support digital campaigns aimed at improving project visibility, lead generation, customer engagement and conversions.
• Ensure consistency of brand identity and communication across digital and offline touchpoints.
• Coordinate with PR, Corporate Communications and Events teams for project branding, media visibility and customer engagement initiatives.
• Identify relevant digital and content opportunities to enhance the overall customer journey and project experience.

Budget & Performance Management

• Develop and manage marketing budgets in line with project requirements and approved business plans.
• Monitor campaign expenditures and ensure effective utilization of marketing budgets.
• Track lead generation, campaign effectiveness, customer engagement, conversion and other relevant performance metrics by maintaining weekly / monthly product dashboards and reports to provide a comprehensive overview of marketing initiatives
• Prepare regular MIS, dashboards, performance reports and management presentations.
• Analyse marketing performance and recommend corrective actions and optimization opportunities.
• Identify process improvements and innovative approaches to improve marketing effectiveness and ROI.
• Work with procurement and finance teams to ensure timely issuing of purchase orders and payments to vendor partners.

Cross-functional Collaboration

• Partner closely with Sales, Design, Projects, Digital Marketing, CRM, Corporate Communications, PR and Finance teams to achieve project objectives.
• Act as a key marketing interface between business and functional stakeholders for residential projects.
• Drive alignment on product positioning, customer proposition, campaign strategy and launch execution.
• Support strategic initiatives aimed at enhancing customer experience, brand differentiation and business growth.
• Ensure timely communication and coordination across teams throughout the product lifecycle.