Manager - Product Innovation

Godrej Properties Limited; Maharashtra; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Godrej Properties Limited seeks a Manager - Product Innovation to drive product-related activities across project stages, collaborating with the Product Head and senior management to shape customer-centric, differentiated real estate offerings. The role involves defining product mix, developing USPs, and guiding market research and pricing strategies.

The candidate should lead market insights, support sales training during launches, and drive standardized processes across regions to ensure

Qualifications

• MBA or Master’s in Construction Management or related field.
• Bachelor’s degree in Civil Engineering or Architecture.
• 5+ years of experience in product innovation, marketing strategy, or related roles within real estate/construction.
• Strong analytical, problem-solving and decision-making skills.
• Excellent communication, presentation and interpersonal abilities.

Responsibilities

• Assist in defining and recommending the right product mix for new real estate projects.
• Help develop USPs by identifying customer needs and market trends.
• Support research to propose innovative features addressing customer pain points and aspirations.
• Conduct competitor benchmarking and consumer research with Head Office teams.
• Provide insights to support land acquisition decisions based on desirability and pricing strategies.
• Support standardized product innovation processes across regions.
• Collaborate with Marketing, Design and Sales for project execution and training.

Skills

Analytical thinking

Strategic mindset

Communication skills

Cross-functional collaboration

Education

MBA or Master’s in Construction Management

Bachelor’s in Civil Engineering or Architecture

Job description

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

Role Summary:

We are seeking a dynamic Manager - Product Innovation to support and drive product-related activities across different project stages: pre-launch, launch, and sustenance. This role will work closely with the Product Head and senior management to assist in strategic product decisions, ensuring Godrej Properties remains a customer-centric real estate brand with innovative and differentiated offerings.

The ideal candidate will contribute to defining the right product mix for upcoming projects, developing unique selling propositions (USPs), analyzing market trends and competition, supporting marketing initiatives, and enhancing sales effectiveness to ensure the success of our projects.

Key Responsibilities:

• Assist in defining and recommending the right product mix for new real estate projects.
• Help develop USPs by identifying customer needs and emerging market trends.
• Support research to recommend innovative features addressing customer pain points and aspirations.

Market Research & Competitive Analysis:

• Conduct competitor benchmarking and consumer research in collaboration with the Head Office teams.
• Provide insights to support land acquisition decisions based on desirability, sales performance, and pricing strategies.
• Contribute to the development and refinement of product innovation processes, templates, and standards.
• Support the implementation of standardized processes across different regions.

Stakeholder Collaboration:

• Work closely with internal teams (Marketing, Design, Sales) and external vendors for smooth project execution.
• Assist in value proposition testing with stakeholders, including channel partners and potential customers.

Training & Support:

• Support product training sessions for the sales team during project launches and ongoing phases.
• Provide guidance to regional teams on market positioning and pricing strategies.

Key Performance Indicators (KPIs):

• Successful support in product launches with well-defined USPs and optimal product mix.
• Effective training and support for the sales team to enhance performance.
• High-quality market research and competitive insights.
• Timely delivery of innovative ideas and standardized processes.
• Improved customer satisfaction and strengthened market positioning.

Who Are We Looking for?

Qualifications & Experience:

• MBA or Master’s in Construction Management from a reputable institution.
• Bachelor’s degree in Civil Engineering or Architecture preferred.
• 5+ years of experience in product innovation, marketing strategy, or related roles within the real estate or construction sector.
• Strong understanding of the real estate industry and technical aspects of construction.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication, presentation, and interpersonal abilities.
• Ability to analyze consumer insights, identify market gaps, and suggest effective solutions.
• Creative thinker with a proactive, learning-oriented mindset.
• Strong team player with the ability to collaborate across cross-functional and cross-regional teams.