Product Promotion Manager

Bharat Medtec Ascent (a Unit Of Helping Soul Foundation); Ahmedabad District; On-site; INR 1,800,000 - 3,600,000; Full time

Job summary

Bharat Medtec Ascents in Ahmedabad is seeking a seasoned Product Promotion Manager to lead market expansion across the western region. You will build relationships with hospital procurement heads, drive KOL engagements, and coordinate clinical demonstrations of innovative medical devices while ensuring regulatory compliance.

The role demands deep domain knowledge, strategic planning, and strong field execution to accelerate adoption of new technologies.

Qualifications

• 8–10 years in medical device sales or business development in India
• MBA in Marketing or Healthcare Management is desirable
• Established network within Ahmedabad healthcare ecosystem is desirable

Responsibilities

• Strategic Market Expansion: penetrate untapped segments in corporate hospital chains, government institutions, and private nursing homes in the region
• Key Account Management: nurture relationships with hospital administrators and procurement heads
• Clinical Collaboration: coordinate demonstrations and clinical training with surgical teams
• Regulatory & Compliance: ensure activities comply with medical device marketing standards
• Tender Management: lead end-to-end institutional tender processes from specs to bids

Skills

Medical device sales

Key account management

Clinical collaboration

Market analysis

CRM forecasting

Stakeholder communication

Education

Bachelor's in Biomedical Engineering

Bachelor's in Life Sciences

Bachelor's in Pharmacy

MBA in Marketing/Healthcare

Tools

CRM software

Job description

Role Description:

This is a full-time, on-site Product Promotion Manager role based in Ahmedabad, with a field-based business development focus. As a key member of the BMA team, you will be responsible for driving the strategic expansion of Bharat Medtec Ascents innovative and patented product portfolio across Ahmedabad and the adjoining western region. This leadership-oriented role requires a seasoned professional who can navigate complex hospital procurement cycles, build high-level clinical partnerships, and execute effective market-entry strategies for new medical technologies. The role also involves engaging with hospitals and healthcare providers, gathering market and customer feedback, and sharing insights with product and leadership teams to refine product positioning and strategy. The Product Promotion Manager will track key performance metrics, prepare regular reports, and contribute to building scalable and repeatable business development frameworks for multiple Medtec products.

Key Responsibilities:

• Strategic Market Expansion: Identify and penetrate untapped market segments within corporate hospital chains, government institutions, and private nursing homes across the assigned region.
• Key Account Management: Cultivate and maintain strong relationships with Key Opinion Leaders (KOLs), hospital administrators, and procurement heads.
• Clinical Collaboration: Partner with surgical and medical teams to conduct product demonstrations, coordinate clinical training, and promote specialised devices through value-based selling.
• Regulatory & Compliance: Ensure all business activities comply with applicable guidelines and international ethical standards for medical device marketing.
• Tender Management: Lead the end-to-end institutional tender process, from technical specification development to commercial bid submission.

Required Qualifications & Skills:

• Experience: Minimum 8- 10 years of proven experience in medical device sales or business development. Experience in Neurology, Cardiology, Diagnostics, or other therapy areas is welcome.
• Education: Bachelor's degree in Biomedical Engineering, Life Sciences, or Pharmacy. An MBA in Marketing or Healthcare Management is highly desirable.
• Regional Expertise: An established professional network within the Ahmedabad healthcare ecosystem is highly desirable.
• Technical Proficiency: Ability to discuss complex clinical outcomes and technical specifications with senior surgeons and specialists.
• Analytical Prowess: Proficiency in market mapping, competitor analysis, and CRM-driven sales forecasting.