Product Promotion Manager

Bharat Medtec Ascent (a Unit Of Helping Soul Foundation); Kolkata District; Presencial; INR 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

Bharat Medtec Ascent, based in Kolkata, seeks a Product Promotion Manager to drive strategic market expansion for its innovative medical technologies. You will lead KOL engagement, hospital partnerships, and demonstration programs across West Bengal from an on-site base.

The role demands 8–10 years in medical device sales or BD, a relevant degree (MBA desirable), and a strong regional network. You will navigate procurement cycles and ensure compliant, value-based product adoption.

Formación

• 8–10 years in medical device sales or business development.
• Bachelor’s in Biomedical Engineering, Life Sciences or Pharmacy; MBA desirable.
• Strong network in West Bengal healthcare ecosystem.
• Ability to discuss clinical outcomes and technical specifications with senior clinicians.
• Experience with tenders, regulatory compliance and market forecasting.

Responsabilidades

• Strategic Market Expansion: identify and penetrate untapped segments in West Bengal hospitals, government bodies, and private facilities.
• Key Account Management: build relationships with KOLs, hospital admins, and procurement leaders.
• Clinical Collaboration: coordinate product demos and clinical training for devices.
• Regulatory & Compliance: ensure marketing activities meet medical device guidelines and ethics standards.
• Tender Management: lead end-to-end tender processes from specs to bids.

Conocimientos

Medical device sales

Business development

Relationship management

Market analysis

CRM

Educación

Biomedical Eng

Life Sciences

Pharmacy

MBA (Marketing/Healthcare)

Herramientas

CRM software

Descripción del empleo

Role Description:

This is a full-time, on-site Product Promotion Manager role based in Kolkata, West Bengal. The Product Promotion Manager position is a full-time, field-based business development position. As a cornerstone of the BMA Team, you will be responsible for driving the strategic expansion of Bharat Medtec Ascents Innovative & Patented product portfolio across West Bengal Region. This is a leadership-oriented business development role requiring a seasoned professional who can navigate complex hospital procurement cycles, build high-level clinical partnerships, and execute aggressive market-entry strategies for new medical technologies. The role involves engaging with hospitals and healthcare providers, gathering market and customer feedback, and sharing insights with product and leadership teams to refine positioning and strategy. The Product Promotion Manager will also track key performance metrics, prepare regular reports, and contribute to building scalable, repeatable business development frameworks for multiple Medtec products.

Key Responsibilities:

• Strategic Market Expansion: Identify and penetrate untapped market segments within corporate hospital chains, government institutions, and private nursing homes in the assigned region.
• Key Account Management: Cultivate and maintain deep-rooted relationships with Key Opinion Leaders (KOLs), Hospital Administrators, and Procurement Heads.
• Clinical Collaboration: Partner with surgical and medical teams to conduct product demonstrations, clinical training coordination, and value-based selling of specialised devices.
• Regulatory & Compliance: Ensure all business activities align with guidelines and international ethical standards for medical device marketing.
• Tender Management: Lead the end-to-end process for institutional tenders, from technical specification shaping to commercial bid submission.

Required Qualifications & Skills:

• Experience: Minimum 8-10 years of proven success in medical device sales/business development (Neurology, Cardiology, Diagnostics, etc. is desirable, but candidates from other therapy areas are also welcome to apply).
• Education: Bachelor's degree in Biomedical Engineering, Life Sciences, or Pharmacy. An MBA in Marketing or Healthcare Management is highly desirable.
• Regional Expertise: Strong existing network within the healthcare ecosystem of West Bengal region is highly desirable.
• Technical Proficiency: Ability to discuss complex clinical outcomes and technical specifications with senior surgeons and specialists.
• Analytical Prowess: Skilled in market mapping, competitor analysis, and CRM-driven sales forecasting.