Product Marketing Manager

Aerchain; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aerchain is seeking a Product Marketing Manager with 4–6 years of experience in B2B SaaS marketing to drive compelling narratives and GTM strategies. You will craft content across Landing Pages, emails, blogs, and sales enablement, while collaborating with Sales, Product, and Customer Success.

Ideal candidates excel in writing, have a basic SEO understanding, and can analyze marketing performance to optimize campaigns in a fast-paced startup environment.

Qualifications

• 4–6 years of experience in B2B SaaS Marketing or Product Marketing.
• Exceptional writing skills with multi-channel content experience.
• Basic understanding of SEO and digital marketing tools.
• Strong GTM strategies, positioning, and messaging knowledge.
• Proactive, self-motivated with a learning mindset in a fast-paced startup.
• Ability to collaborate across Sales, Product, and Customer Success.

Responsibilities

• Content creation for Landing Pages, Emails, Blogs, Newsletters, Ad copies, and Sales Enablement Collaterals.
• Assist in developing and executing GTM strategies for product launches and updates.
• Apply SEO basics and digital marketing skills to optimize campaigns.
• Support events, partnerships, and manage third-party review sites for brand visibility.
• Collaborate with Sales, Product, and Customer Success for alignment.
• Conduct market research on industry trends, competitors, and customer needs.
• Monitor and analyze marketing performance and provide optimization insights.

Skills

Content creation

Writing

SEO basics

GTM knowledge

Digital marketing

Cross-functional collaboration

Market research

Analytics & performance

Tools

Google Analytics

Social media tools

Job description

We’re on the lookout for a talented Product Marketing Manager with 4-6 years of experience in B2B SaaS Marketing. This role is ideal for someone who has had exposure to Product Marketing and possesses a strong flair for content creation. You’ll be instrumental in crafting compelling narratives that resonate with our audience and drive our go-to-market (GTM) strategies.

Key Responsibilities:

• Content Creation: Craft engaging and persuasive content for various platforms, including Landing Pages, Emails, Blogs, Newsletters, Ad copies, and Sales Enablement Collaterals.
• GTM Support: Assist in developing and executing go-to-market strategies that align with our product launches and feature updates.
• SEO & Digital Marketing: Apply a basic understanding of SEO and other digital marketing skills (e.g., Google Analytics, Social Media Marketing, Content Marketing) to optimize content and campaigns.
• Events & Partnerships: Support the planning and execution of events, partnerships, and manage relationships with third-party review sites to enhance brand visibility and credibility.
• Collaboration: Work closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and effective communication of our product offerings.
• Market Research: Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
• Performance Tracking: Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for optimization.

What We’re Looking For:

• 4-6 years of experience in B2B SaaS Marketing, with a focus on Product Marketing.
• Exceptional writing skills with experience creating content for multiple channels.
• Basic understanding of SEO and familiarity with digital marketing tools and techniques.
• Strong understanding of GTM strategies, Positioning, and Messaging.
• A proactive, self-motivated attitude with a willingness to learn and grow in a fast-paced startup environment.
• Ability to work collaboratively within a team that’s committed to making a difference.