Product Marketer

Codevantage Inc; Coimbatore District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Codevantage Inc in India is seeking a Product Marketer to position, launch, and grow our software products. You will craft compelling messaging, plan launches, and develop landing pages, emails, case studies, and sales materials.

Collaborate with Product, Sales, Design, and Engineering to drive SEO, paid ads, and content marketing while tracking metrics like leads and product adoption. The ideal candidate has 3-4 years in product marketing or SaaS/B2B tech, plus experience reaching US/UK

Qualifications

• 3-4 years of experience in product marketing, SaaS marketing, or B2B technology marketing.
• Demonstrated experience marketing software or SaaS products to US and/or UK audiences.
• Proven experience marketing software or SaaS products.
• Experience managing product launches from planning to execution.
• Hands-on knowledge of SEO and paid advertising.
• Strong skills in positioning, messaging, GTM, and content creation.
• Comfortable using analytics, CRM, and marketing tools.
• Strong communication and collaboration skills.

Responsibilities

• Create product positioning, messaging, and value propositions.
• Plan and execute product and feature launches.
• Develop landing pages, product content, emails, case studies, and sales materials.
• Drive product visibility through SEO, Google Ads, LinkedIn Ads, and content marketing.
• Conduct customer, competitor, and market research.
• Work closely with Product, Sales, Design, and Engineering teams.
• Track campaigns, leads, conversions, and product adoption.

Skills

Product marketing

SaaS marketing

B2B marketing

SEO

Paid advertising

Content creation

Analytics

CRM

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Google Ads

LinkedIn Ads

CRM systems

Marketing analytics tools

Job description

We’re hiring a Product Marketer to position, launch, and grow our software products.

Responsibilities

• Create product positioning, messaging, and value propositions.
• Plan and execute product and feature launches.
• Develop landing pages, product content, emails, case studies, and sales materials.
• Drive product visibility through SEO, Google Ads, LinkedIn Ads, and content marketing.
• Conduct customer, competitor, and market research.
• Work closely with Product, Sales, Design, and Engineering teams.
• Track campaigns, leads, conversions, and product adoption.

Requirements

• 3-4 years of experience in product marketing, SaaS marketing, or B2B technology marketing.
• Demonstrated experience marketing software or SaaS products to US and/or UK audiences.
• Proven experience marketing software or SaaS products.
• Experience managing product launches from planning to execution.
• Hands-on knowledge of SEO and paid advertising.
• Strong skills in positioning, messaging, GTM, and content creation.
• Comfortable using analytics, CRM, and marketing tools.
• Strong communication and collaboration skills.