Product Marketing Manager

Xflowpay; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Xflowpay in Bengaluru is seeking a Product Marketing Manager to drive growth in the SMB segment, leading multi-channel marketing efforts. The ideal candidate should have 4–7 years of experience in product marketing or growth, particularly in the SaaS and fintech domains. Responsibilities include designing lifecycle communications, crafting product positioning, and optimizing marketing funnels. This role emphasizes collaborative teamwork and analytical skills in a fast-paced environment.

Qualifications

• 4–7 years of experience in product marketing, growth, or lifecycle marketing.
• Strong understanding of SMB buying behavior.
• Experience building multi-channel lifecycle campaigns.

Responsibilities

• Design and execute acquisition initiatives to bring SMB users into the funnel.
• Build and own SMB segment goals from sign-ups to transactions.
• Craft clear product positioning and messaging tailored to SMB needs.
• Design and execute lifecycle campaigns to improve onboarding and retention.
• Create scalable playbooks across channels for marketing initiatives.
• Partner with product team to optimize onboarding flows.

Skills

Product marketing

Growth marketing

Lifecycle marketing

Analytical mindset

Collaboration

Job description

About the Role

We are looking for a Product Marketing Manager to own and drive growth in the SMB segment This role is at the intersection of product, marketing, and growth, requiring you to define positioning, craft lifecycle communications, and drive funnel efficiency for a self-serve, marketing-led motion.

You will be responsible for building and executing strategies that build top of the funnel & drive the users from sign-up to activation to transaction, ensuring scalable low human touch adoption.

Key Responsibilities

• Top of the funnel growth:Design and execute acquisition initiatives in collaboration with the content/design/performance marketing team (content, paid, partnerships, SEO/ASO, community) to bring high-intent SMB users into the funnel.

• Segment Ownership:Build and own SMB segment goals across the funnel - from sign-ups to activations and transactions.

• Positioning & Messaging:Craft clear and differentiated product positioning, value propositions, and messaging tailored to SMB needs.

• Lifecycle Communication:Design and execute lifecycle campaigns (emails, nudges, in-app comms) to improve onboarding, adoption, and retention.

• Multi-Channel Playbooks:Create and stitch together scalable playbooks across channels - paid, nurtures

• Funnel Optimization:Partner closely with the product team to identify friction points, improve onboarding flows, and deploy adoption triggers.

• Low-Touch Sales Motion:Enable a marketing-led, self-serve funnel for SMBs, reducing dependency on high-touch sales.

What We’re Looking For

• 4–7 years of experience in product marketing, growth, or lifecycle marketing (preferably in SaaS, B2B fintech domains).

• Strong understanding of SMB buying behavior and ability to translate product features into customer‑centric benefits.

• Experience building multi-channel lifecycle campaigns (email, push, retargeting).

• Analytical mindset with hands‑on comfort in funnel metrics, experimentation, and optimization.

• Collaborative team player with the ability to work across marketing, product, and design.

• Experience in self‑serve or PLG (product‑led growth) motions is a strong plus.