Content/Product Marketing Specialist

SignalX Private Limited; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A technology firm in India is looking for an experienced Content/Product Marketing Specialist with over 3 years in content or product marketing. The role focuses on developing engaging narratives and creating marketing assets that support product launches and enhance brand visibility. Responsibilities include conducting market research, creating sales enablement materials, and managing social media content. Ideal candidates possess strong writing skills and an understanding of brand communication, with experience in B2B or SaaS environments.

Qualifications

• 3+ years of experience in content marketing, product marketing, or B2B marketing.
• Strong writing, storytelling, and research skills.
• Ability to translate complex product concepts into clear and engaging messaging.

Responsibilities

• Develop product positioning and messaging aligned with market needs.
• Support product launch planning by creating launch content and marketing assets.
• Conduct competitor and market research to strengthen messaging and positioning.

Skills

Content marketing

Product marketing

B2B marketing

Writing

Storytelling

Research

Social media management

Tools

Figma

Canva

Job description

We are looking for a Content/Product Marketing Specialist (3+ years experience) who can translate product capabilities into compelling content and market narratives. The role will focus on product storytelling, brand positioning, and marketing content creation that supports product launches, sales enablement, and brand visibility.

Key Responsibilities

• Develop product positioning and messaging aligned with market needs.
• Support product launch planning by creating launch content, announcements, and marketing assets.
• Create sales enablement materials such as pitch decks, one-pagers, and product briefs.
• Build product presentations and demo narratives to support sales and customer conversations.

Market & Competitive Insights

• Conduct competitor and market research to strengthen messaging and positioning.
• Translate research insights into content and marketing narratives.

Brand & Communications

• Support brand strategy and positioning through consistent messaging.
• Assist in PR and external communication including announcements and media narratives.
• Ensure all content follows brand guidelines and maintains consistency across channels.

Campaigns & Marketing Initiatives

• Contribute to creative marketing campaigns and storytelling initiatives.
• Support event marketing through content, presentations, and promotional materials.
• Manage social media content aligned with product and brand messaging.

Content Creation

• Develop case studies showcasing customer success and product value.
• Create high-quality blogs, reports, and marketing content assets.

Required Skills

• 3+ years of experience in content marketing, product marketing, or B2B marketing
• Strong writing, storytelling, and research skills
• Ability to translate complex product concepts into clear and engaging messaging
• Experience creating case studies, marketing collateral, and sales enablement content
• Understanding of brand communication and campaign messaging
• Experience managing social media content for brand visibility

Preferred

• Experience in B2B SaaS, technology, or risk/compliance domains
• Familiarity with design tools like Figma or Canva for basic visual content creation
• Experience working with product and sales teams in fast-growing companies