Product Marketing

AqTronics Technologies Pvt. Ltd.; Bengaluru; On-site; INR 420,000 - 660,000; Full time

Job summary

AqTronics Technologies Pvt. Ltd. is seeking a dynamic Product/Business Development professional based in Bengaluru. You will craft product strategies for memories, LDOs, cellular lines, reference boards and passive components, backed by market research and customer insights.

You will identify opportunities, develop GTM plans, and build a strong partner network. Travel across India is required to meet customers, demos, and orders, while managing pipelines and reporting regularly.

Qualifications

• Innovative, self-motivated, action-oriented and organized.
• Ability to handle short notice needs / change requests.
• Availability to travel in India.
• Experience in CRM and Lead generation tools.
• Experience: 0–2 years in the semiconductor products industry.

Responsibilities

• Develop and execute product strategies and roadmaps for memories, LDOs, cellular products, reference boards and passive components.
• Perform market research, competitive analysis and customer insights to identify needs and opportunities.
• Identify and propose suitable products to customers based on requirements with use cases.
• Gather customer feedback for improvements and lessons learned.
• Work with cross-functional teams to develop Go-to-Market strategies, product positioning and pricing.
• Identify and qualify new technology partners and manufacturers to add to our line card.
• Present corporate and product presentations to customers with demos and POCs to close orders.
• Develop and maintain a robust deal pipeline to grow business and revenue.
• Organize webinars and training sessions as required.
• Stay updated on cutting edge technology and competitive landscape to drive innovation.
• Strong project management to prioritize, meet deadlines and juggle multiple projects.
• Experience organizing exhibitions and trade shows; participate in conferences and professional associations.
• Prepare lead sheets, customer databases, and weekly/monthly reports.
• Conduct cold calls and email follow-ups; manage payments and new orders.
• Track and report expenses per the planned budget.

Skills

CRM tools

Lead generation tools

Project management

Travel readiness

Education

Bachelors in Engineering / BTech in ECE/EE/CS

BSC / MSC in Electronics

Tools

CRM

Job description

• Develop and execute product strategies and roadmaps for the memories, LDO's, Cellular product lines, Reference boards and passive components, aligning them with the overall business objectives and market trends.
• Perform market research, competitive analysis, and customer insights to identify market needs, trends, and opportunities for new products.
• Identify and propose suitable products to customers, based on customer requirements with possible use cases.
• Obtaining customer feedback for improvements and lessons learned.
• Ability to gather customer requirements.
• Work with required cross functional team to develop Go-to-Market strategies, product positioning, promotional plans, better pricing to maximize the revenue growth.
• Identify and qualify new technology partners, manufacturers, who can be our potential supplier to add to our line card and increase the company revenue.
• Ability to perform customer visits to present our corporate and product presentation for new customers and on time product demo, POC and successful order closing.
• Develop and maintain a robust deal pipeline toward targeted entities to continuously grow the business and generate sales revenues.
• Brainstorming and updating team on products roadmaps.
• Organize and conduct webinars and training sessions as and when required.
• Stay on cutting edge technology, competitive landscape in the industry to drive innovation topics.
• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Proven experience in organizing exhibitions and trade shows.
• Participate in conferences and professional association meetings to promote our products and solutions.
• Prepare and share the lead sheet, customer database, weekly and monthly reports.
• Cold calling, email follow up with defined intervals with existing and new customers. Follow up on payments and new orders.
• Track and report the expenses as per the planned budget.

Qualifications

• Innovative, Self-motivated, action-oriented and organized.
• Ability to handle short notice needs / change requests.
• Availability to travel in India.
• Experience in CRM and Lead generation tools.
• Education: Bachelors in Engineering / BTech in ECE, EE, CS or BSC / MSC in Electronics.
• Experience: 0 – 2 Years of experience in the Semiconductor products industry.