Product Manager PMT

Genuine Biosystem Pvt Ltd.; Chennai; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Genuine Biosystem Pvt. Ltd. in Chennai seeks an experienced Product Manager to lead the IVD reagents and instruments portfolio, shaping product strategy, lifecycle management, and market positioning.

The role requires close collaboration with R&D, QA/RA, Production, Sales, and Marketing to drive product launches, demonstrations, training, and revenue growth while ensuring regulatory alignment. Travel for customer meetings and distributor development is expected, and the candidate should combine

Qualifications

• Bachelor's or Master's degree in Life Sciences or related field.
• An MBA in Marketing or Product Management will be an added advantage.

Responsabilités

• Develop and execute product strategies for IVD reagents, diagnostic kits, and instruments.
• Manage the complete product lifecycle, from product launch to portfolio optimization.
• Define product positioning, value propositions, pricing inputs, and competitive differentiation.
• Collaborate with R&D, QA/RA, Production, Sales, and Service teams to drive launches and support.
• Monitor product performance and provide periodic reports and management updates.

Connaissances

Market analysis

Product positioning

Communication

Presentation

Analytical skills

Cross-functional coordination

Formation

Bachelor's or Master's degree in Life Sciences or related field

MBA in Marketing or Product Management

Outils

MS Office

Excel-based reporting

Presentation tools

Description du poste

Job Description

Position: Product Manager (PMT) IVD Reagents & Instruments

Company: Genuine Biosystem Pvt. Ltd.

Department: Product Management / Marketing

Industry: In Vitro Diagnostics (IVD) / Medical Diagnostics

Experience: 58 Years

Employment Type: Full-Time

Job Location: Chennai / Oragadam, Tamil Nadu (as per company requirements)

Genuine Biosystem Pvt. Ltd. is looking for an experienced and results-driven Product Manager to manage and develop its IVD reagent and diagnostic instrument portfolio. The ideal candidate will combine strong product knowledge, market intelligence, commercial acumen, and cross-functional coordination to drive product positioning, market penetration, revenue growth, and customer satisfaction.

1. Product Strategy & Lifecycle Management

• Develop and execute product strategies for IVD reagents, diagnostic kits, and instruments.
• Manage the complete product lifecycle, from product launch and market introduction to portfolio optimization.
• Define product positioning, value propositions, pricing inputs, and competitive differentiation.
• Identify opportunities for new products, product enhancements, and portfolio expansion.

2. Market Research & Competitive Intelligence

• Analyze market trends, customer needs, competitor products, pricing, and market opportunities.
• Gather feedback from distributors, diagnostic laboratories, hospitals, and field sales teams.
• Identify emerging technologies and business opportunities within the IVD industry.
• Prepare market intelligence reports and recommend appropriate business strategies.

3. Sales & Business Development Support

• Work closely with the sales and application support teams to achieve product-wise revenue and growth targets.
• Develop product presentations, brochures, technical sales materials, and product comparison documents.
• Support product demonstrations, customer meetings, distributor training, and key-account development.
• Assist in preparing sales forecasts, product budgets, and marketing plans.

4. Product Launches & Marketing

• Plan and execute product launches, promotional campaigns, and product awareness initiatives.
• Develop product-specific marketing strategies and sales enablement materials.
• Coordinate exhibitions, conferences, seminars, workshops, and customer engagement activities.
• Monitor product performance and recommend corrective or improvement actions.

5. Technical & Cross-Functional Coordination

• Coordinate with R&D, Quality Assurance, Regulatory Affairs, Production, and Service teams.
• Ensure product information, claims, and promotional materials are aligned with approved product specifications and applicable regulatory requirements.
• Support the resolution of product-related customer queries and recurring field issues.
• Coordinate product training for sales, application, and service personnel.

6. Performance Monitoring & Reporting

• Monitor product-wise sales, profitability, market share, inventory movement, and forecast accuracy.
• Prepare periodic product performance reports and management presentations.
• Track key performance indicators and recommend actions to improve commercial performance.
• Provide regular updates to management on product growth, market opportunities, and business risks.

Required Qualifications

• Bachelor's or Master's degree in Life Sciences, Biochemistry, Biotechnology, Microbiology, Chemistry, Biomedical Science, or a related field.
• An MBA in Marketing or Product Management will be an added advantage.

Required Experience & Skills

• 58 years of relevant experience in the IVD, diagnostic reagents, medical diagnostics, or diagnostic instrument industry.
• Strong understanding of IVD reagents, diagnostic kits, and laboratory instruments.
• Experience in product management, product marketing, technical marketing, or sales and application support.
• Strong market analysis, product positioning, communication, presentation, and analytical skills.
• Ability to coordinate effectively with sales, technical, R&D, QA/RA, and service teams.
• Proficiency in MS Office, Excel-based reporting, and presentation tools.
• Willingness to travel for customer meetings, distributor engagement, training, and market development as required.

Preferred Competencies

• Strategic thinking and commercial awareness.
• Customer-focused problem-solving.
• Strong planning, coordination, and execution skills.
• Data-driven decision-making.
• Leadership, ownership, and accountability.