Area Sales Manager

Dygnova Healthcare Private Limted; India; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Dygnova Healthcare Private Limted in India is seeking an Area Sales Manager IVD to drive sales of in-vitro diagnostics products across multiple cities. You will lead distributor networks, engage govt hospitals, medical colleges, and laboratories, and achieve monthly and quarterly targets.

The role requires strong negotiation, field sales experience, travel across Lucknow, Ahmedabad, Hyderabad, Chennai, Bengaluru, Mumbai, and the ability to coordinate with tender, logistics, finance, and

Qualifications

• Bachelors or MBA in Sales/Marketing; relevant IVD experience preferred.
• Experience with distributors, hospitals, labs, and diagnostics sales preferred.
• Knowledge of local healthcare/diagnostic segment is beneficial.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the territory.
• Develop and maintain relationships with Govt Hospitals, Medical Colleges, labs and distributors.
• Identify new business opportunities and expand the customer base.
• Generate leads, conduct product presentations, convert prospects into customers.
• Coordinate with tender, logistics, finance, technical/service, and marketing for orders.
• Ensure timely collection of payments and provide regular sales forecasts.

Skills

Strong sales

Business development

Communication skills

Negotiation abilities

Customer relationship management

Distributor management

Presentation & product-promotion

MS Office & sales reporting

Education

B.Sc. / B.Sc. MLT / MBA (Sales & Marketing) or equivalent

Job description

Area Sales Manager IVD

Department: Sales & Business Development

Designation: Area Sales Manager (ASM)

Industry: In-Vitro Diagnostics (IVD) / Medical Devices

Reporting To: Regional Sales Manager

Locations: Lucknow, Ahmedabad, Hyderabad, Chennai, Bengaluru, Mumbai.

Job Purpose

To drive sales and business growth for the company's IVD products within the assigned territory by developing customers, managing distributors/dealers, achieving sales targets, and strengthening market presence.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Develop and maintain relationships with Govt Hospitals, Medical Colleges, Key reference labs, diagnostic laboratories, pathology centers, distributors and institutional customers.
• Identify new business opportunities and expand the customer base within the assigned territory.
• Generate leads, conduct product presentations, and convert prospects into customers.
• Manage and support distributors/dealers to ensure regular business and product availability.
• Conduct regular market visits and understand customer requirements.
• Promote and demonstrate IVD products to customers and healthcare professionals.
• Monitor competitor activities, market trends, pricing, and product developments.
• Coordinate with internal teams such as tender, logistics, finance, technical/service, and marketing for smooth order execution and customer support.
• Ensure timely collection of payments and follow up on outstanding receivables.
• Prepare and submit sales reports, market visit reports, customer updates, and sales forecasts.
• Participate in exhibitions, conferences, product demonstrations, and other promotional activities.
• Handle customer queries and coordinate for timely resolution of product/service-related issues.
• Maintain accurate customer and distributor records and provide regular updates to management.
• Manage the team of Sales executives if assigned.

Required Qualifications

• B.Sc. / B.Sc. MLT / MBA (Sales & Marketing) or equivalent qualification.
• Candidates with relevant experience in IVD, Diagnostics, Medical Devices, Pathology, or Histopathology will be preferred.

Experience

• 36 years of relevant sales experience, preferably in the IVD/diagnostics or medical device industry.
• Experience in distributor management and institutional/hospital/laboratory sales will be an advantage.

Required Skills

• Strong sales and business development skills.
• Good communication and negotiation abilities.
• Customer relationship and distributor management skills.
• Knowledge of the local market and healthcare/diagnostic segment.
• Target-oriented and result-focused approach.
• Good presentation and product-promotion skills.
• Ability to work independently and travel extensively within the assigned territory.
• Basic knowledge of MS Office and sales reporting.