Sales Executive

Dygnova Healthcare Pvt Ltd; India; On-site; INR 350,000 - 550,000; Full time

Job summary

Dygnova Healthcare Pvt Ltd is seeking a Sales Executive to drive growth across Lucknow, Patna, Ahmedabad, Chennai, Cochin, Calicut, Thiruvananthapuram, Kozhikode, Bengaluru, Pune, Chandigarh, Jaipur, Bhopal & Indore in India. The role focuses on promoting IVD products and Medical Devices, acquiring new customers, and supporting distributors and channel partners.

You will manage relationships with Govt Hospitals, Medical Colleges, labs, diagnostic centers, distributors and institutional

Qualifications

• B.Sc. / B.Sc. MLT / MBA (Sales & Marketing) or equivalent qualification.
• Candidates with relevant experience in IVD, Diagnostics, Medical Devices, Pathology or Histopathology will be preferred.

Responsibilities

• Achieve assigned monthly, quarterly, and annual sales targets.
• Generate new leads and identify potential customers within the assigned territory.
• Develop and maintain relationships with Govt Hospitals, Medical Colleges, Key reference labs, diagnostic laboratories, pathology centers, distributors and institutional customers.
• Conduct regular customer visits and understand their product and business requirements.
• Promote and demonstrate company products to customers and healthcare professionals.
• Generate enquiries, prepare quotations, follow up on leads, and convert opportunities into sales.
• Manage existing customer relationships and ensure repeat business.
• Support distributors and dealers in generating business and maintaining product availability.
• Conduct product presentations and demonstrations as required.
• Monitor competitor products, pricing, activities, and market trends.
• Identify new markets and business opportunities within the assigned territory.
• Coordinate with the Technical/Service team for installation, product demonstrations and resolution of customer issues.
• Coordinate with the internal teams for order processing, dispatch, documentation, and delivery.
• Follow up with customers and channel partners for outstanding payments.
• Maintain accurate records of customer visits, leads, enquiries, orders and sales activities.
• Submit daily/weekly/monthly sales and market visit reports to the reporting manager.
• Participate in exhibitions, conferences, workshops, promotional activities and product launches.
• Ensure regular market coverage and productive customer visits.

Skills

Good communication

Interpersonal skills

Negotiation abilities

Presentation skills

Travel readiness

Team coordination

Education

B.Sc. / B.Sc. MLT / MBA (Sales & Marketing)

Job description

Department: Sales & Business Development
Designation: Sales Executive
Industry: In-Vitro Diagnostics (IVD) / Medical Devices
Reporting To: Area Sales Manager / Regional Sales Manager

Locations: Lucknow, Patna, Ahmedabad, Chennai, Cochin, Calicut, Thiruvananthapuram, Kozhikode, Bengaluru, Pune, Chandigarh, Jaipur, Bhopal & Indore.

Job Purpose

To generate sales and develop business in the assigned territory by promoting the company's IVD products and Medical Devices, acquiring new customers, managing existing customers, and supporting distributors and channel partners.

Key Responsibilities

• Achieve assigned monthly, quarterly, and annual sales targets.
• Generate new leads and identify potential customers within the assigned territory.
• Develop and maintain relationships with Govt Hospitals, Medical Colleges, Key reference labs, diagnostic laboratories, pathology centers, distributors and institutional customers.
• Conduct regular customer visits and understand their product and business requirements.
• Promote and demonstrate company products to customers and healthcare professionals.
• Generate enquiries, prepare quotations, follow up on leads, and convert opportunities into sales.
• Manage existing customer relationships and ensure repeat business.
• Support distributors and dealers in generating business and maintaining product availability.
• Conduct product presentations and demonstrations as required.
• Monitor competitor products, pricing, activities, and market trends.
• Identify new markets and business opportunities within the assigned territory.
• Coordinate with the Technical/Service team for installation, product demonstrations and resolution of customer issues.
• Coordinate with the internal teams for order processing, dispatch, documentation, and delivery.
• Follow up with customers and channel partners for outstanding payments.
• Maintain accurate records of customer visits, leads, enquiries, orders and sales activities.
• Submit daily/weekly/monthly sales and market visit reports to the reporting manager.
• Participate in exhibitions, conferences, workshops, promotional activities and product launches.
• Ensure regular market coverage and productive customer visits.

Required Qualifications

• B.Sc. / B.Sc. MLT / MBA (Sales & Marketing) or equivalent qualification.
• Candidates with relevant experience in IVD, Diagnostics, Medical Devices, Pathology or Histopathology will be preferred.

Experience

• 1 - 3 years of sales experience.
• Freshers with good communication skills and an interest in healthcare/diagnostics sales may also be considered.
• Experience in IVD, medical devices, diagnostics, or pharmaceutical sales will be an advantage.

Required Skills

• Good communication and interpersonal skills.
• Strong customer relationship and sales skills.
• Basic negotiation and presentation abilities.
• Target-oriented and result-focused approach.
• Good market development and lead-generation skills.
• Ability to understand and explain product features and benefits.
• Basic knowledge of MS Office and sales reporting.
• Strong follow-up and coordination skills.
• Willingness to travel extensively within the assigned territory.
• Self-motivated and able to work independently.

Key Performance Indicators (KPIs)

• Achievement of assigned sales targets.
• Number of new customers acquired.
• New leads and enquiries generated.
• Customer and distributor visits.
• Conversion of enquiries into orders.
• Territory-wise sales growth.
• Distributor/channel development.
• Collection and outstanding payment follow-up.
• Customer retention and repeat business.
• Accuracy and timely submission of sales reports.