Marketing Manager – IVD Industry

BioSystems Diagnostics Pvt. Ltd.; Chennai District; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

BioSystems Diagnostics Pvt. Ltd. in Chennai invites an experienced Marketing Manager to lead product marketing, brand growth, and market expansion for our IVD portfolio.

You will develop and execute marketing strategies, support product launches, build relationships with laboratories, hospitals, and KOLs, and collaborate closely with sales to achieve business objectives. The role requires strong communication and analytical skills, with a track record in healthcare marketing.

Qualifications

• Bachelor's degree in Life Sciences, Biotechnology, Microbiology, Biomedical Sciences, Marketing, or related field (MBA preferred).
• 10 years of marketing experience in IVD, diagnostics, medical devices, or healthcare.
• Strong understanding of diagnostic technologies and healthcare markets.
• Excellent communication, presentation, analytical skills.

Responsibilities

• Develop and execute marketing plans for IVD products.
• Manage product launches, positioning, and lifecycle activities.
• Conduct market research and competitor analysis.
• Support sales teams with training, promotional materials, and customer engagement activities.
• Organize scientific events, conferences, workshops, and webinars.
• Build relationships with laboratories, hospitals, KOLs, and channel partners.
• Monitor marketing budgets, campaign effectiveness, and business performance.
• Ensure compliance with regulatory and industry standards.

Skills

Communication skills

Presentation skills

Analytical skills

Education

Bachelor's degree in Life Sciences, Biotechnology, Microbiology, Biomedical Sciences, Marketing, or related field (MBA preferred)

Job description

Job Summary

We are seeking an experienced Marketing Manager to drive product marketing, brand growth, and market expansion for our IVD portfolio. Clinical Chemistry, Immunoassay, Hematology, Autoimmunity. The ideal candidate will develop and execute marketing strategies, support product launches, build relationships with key stakeholders, and collaborate closely with sales teams to achieve business objectives.

Key Responsibilities

• Develop and execute marketing plans for IVD products.
• Manage product launches, positioning, and lifecycle activities.
• Conduct market research and competitor analysis.
• Support sales teams with training, promotional materials, and customer engagement activities.
• Organize scientific events, conferences, workshops, and webinars.
• Build relationships with laboratories, hospitals, KOLs, and channel partners.
• Monitor marketing budgets, campaign effectiveness, and business performance.
• Ensure compliance with regulatory and industry standards.

Qualifications

• Bachelor's degree in Life Sciences, Biotechnology, Microbiology, Biomedical Sciences, Marketing, or related field (MBA preferred).
• 10 years of marketing experience in IVD, diagnostics, medical devices, or healthcare.
• Strong understanding of diagnostic technologies and healthcare markets.
• Excellent communication, presentation, analytical skills.

Preferred Experience

Exposure to Clinical Chemistry, Immunoassay, Hematology, Autoimmunity.