Product Manager

Gennova Biopharmaceuticals; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Gennova Biopharmaceuticals Limited is seeking a versatile Product Marketing Manager to drive data-driven product launch plans, conduct market research, and develop engaging promotional material for pharmaceutical brands. The role involves collaborating with cross-functional teams to expand brand awareness among healthcare professionals and patients.

You will translate complex medical information into clear messaging, analyze product performance, and stay current with industry trends and

Responsibilities

• Develop and implement data-driven product launch plans to achieve market share and sales targets.
• Conduct market research and competitor analysis to understand market dynamics and identify potential opportunities.
• Lead the development of engaging marketing material with a focus on clear messaging and creative storytelling.
• Manage brand promotions and marketing activities to drive product /disease awareness and adoption among healthcare professionals and patients.
• Possess a flexible approach to therapy areas, demonstrating a willingness to learn and adapt to new medical knowledge.
• Translate complex medical information into clear and concise communication for diverse audiences
• Track and analyze product performance metrics, identifying areas for improvement and course correction.
• Stay up-to-date on the latest industry trends and regulations impacting pharmaceutical products.
• Strong negotiation and vendor management skills
• Ensure compliance guidelines are followed for promoting the brands to HCPs

Skills

Communication

Marketing Campaigns

Product Management

Product Marketing

Brand Management

Digital Marketing

Competitive Analysis

Market Research

Marketing Analytics

Job description

Role & responsibilities

• Develop and implement data-driven product launch plans to achieve market share and sales targets.
• Conduct thorough market research and competitor analysis to understand market dynamics and identify potential opportunities.
• Lead the development of engaging marketing material with a focus on clear messaging and creative storytelling.
• Manage brand promotions and marketing activities to drive product /disease awareness and adoption among healthcare professionals and patients.
• Possess a flexible approach to therapy areas, demonstrating a willingness to learn and adapt to new medical knowledge.
• Translate complex medical information into clear and concise communication for diverse audiences
• Track and analyze product performance metrics, identifying areas for improvement and course correction.
• Stay up-to-date on the latest industry trends and regulations impacting pharmaceutical products.
• Strong negotiation and vendor management skills
• Ensure compliance guidelines are followed for promoting the brands to HCPs

Skills & Competencies:

• Communication
• Marketing Campaigns
• Product Management
• Product Marketing
• Brand Management
• Digital Marketing
• Competitive Analysis
• Market Research
• Marketing Analytics