Product Manager/ Asst. Product Manager - Generic Division

Laborate Pharmaceuticals; Panipat; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Laborate Pharmaceuticals in Panipat, Haryana, seeks a Product Management & Marketing professional to drive strategy for generic products, manage lifecycle from launch to expansion, and identify new opportunities based on market demand.

You will coordinate cross-functionally for new product launches, develop promotional campaigns and sales forecasts, and monitor market trends to strengthen market share. Strong coordinating, research and analytical skills are required.

Qualifications

• Experience in pharmaceutical marketing and product management.
• Ability to develop product positioning and branding strategies.
• Strong analytical and cross-functional coordination skills.

Responsibilities

• Develop marketing strategies for generic pharmaceutical products.
• Manage the complete product lifecycle, from product launch to market expansion.
• Identify new product opportunities based on market demand, competition, and therapeutic trends.
• Develop product positioning, branding, and differentiation strategies.
• Prepare annual marketing plans and product-wise sales budgets.
• Identify potential generic molecules and product opportunities.
• Conduct market research and competitor analysis before product launches.
• Coordinate with R&D, Regulatory Affairs, Production, and Business Development teams.
• Develop product launch plans, promotional strategies, and sales forecasts.
• Ensure timely launch of new products.
• Develop promotional strategies to improve prescription generation and product sales.
• Conduct product training for medical representatives and field sales managers.
• Prepare product presentations, visual aids, detailing materials, and promotional inputs.
• Support the sales team in achieving monthly, quarterly, and annual targets.
• Participate in sales meetings, cycle meetings, and field visits.
• Monitor competitor brands, pricing, product availability, and promotional activities.
• Analyse market trends, prescription trends, and therapy-wise growth opportunities.
• Identify gaps in the existing product portfolio.
• Track product performance and recommend corrective marketing actions.
• Develop product communication strategies and promotional campaigns.
• Prepare product literature, visual aids, product cards, and digital promotional content.
• Plan doctor engagement activities, CMEs, seminars, and scientific promotional programs.
• Coordinate with advertising agencies and creative teams.
• Ensure all promotional communication is scientifically accurate and compliant with applicable regulations.
• Monitor product-wise sales performance and market share.
• Prepare monthly marketing reports and sales analysis.
• Track ROI of promotional activities.
• Analyse product growth, profitability, and sales trends.
• Recommend strategies to improve underperforming brand.

Skills

Marketing strategy

Product lifecycle

Market research

Sales forecasting

Regulatory awareness

Job description

A. Product Management & Marketing Strategy

• Develop marketing strategies for generic pharmaceutical products.
• Manage the complete product lifecycle, from product launch to market expansion.
• Identify new product opportunities based on market demand, competition, and therapeutic trends.
• Develop product positioning, branding, and differentiation strategies.
• Prepare annual marketing plans and product-wise sales budgets.

B. New Product Launch

• Identify potential generic molecules and product opportunities.
• Conduct market research and competitor analysis before product launches.
• Coordinate with the R&D, Regulatory Affairs, Production, and Business Development teams.
• Develop product launch plans, promotional strategies, and sales forecasts.
• Ensure timely launch of new products.

C. Sales Team Support

• Develop promotional strategies to improve prescription generation and product sales.
• Conduct product training for medical representatives and field sales managers.
• Prepare product presentations, visual aids, detailing materials, and promotional inputs.
• Support the sales team in achieving monthly, quarterly, and annual targets.
• Participate in sales meetings, cycle meetings, and field visits.

D. Market Research & Competitor Analysis

• Monitor competitor brands, pricing, product availability, and promotional activities.
• Analyse market trends, prescription trends, and therapy-wise growth opportunities.
• Identify gaps in the existing product portfolio.
• Track product performance and recommend corrective marketing actions.

E. Promotional Activities

• Develop product communication strategies and promotional campaigns.
• Prepare product literature, visual aids, product cards, and digital promotional content.
• Plan doctor engagement activities, CMEs, seminars, and scientific promotional programs.
• Coordinate with advertising agencies and creative teams.
• Ensure all promotional communication is scientifically accurate and compliant with applicable regulations.

F. Business Performance & Analysis

• Monitor product-wise sales performance and market share.
• Prepare monthly marketing reports and sales analysis.
• Track ROI of promotional activities.
• Analyse product growth, profitability, and sales trends.
• Recommend strategies to improve underperforming brand