Product Manager

Intas; Ahmedabad District; On-site; INR 1,400,000 - 2,100,000; Full time

Job summary

Intas is seeking a dynamic Brand Manager to drive cardiovascular portfolio growth across India. You will shape new product pipelines, craft pre-launch and launch plans, and coordinate with medical affairs, R&D, and learning and development to equip the field team.

You will develop brand plans, conduct market research and competitor analysis, perform SWOT analyses, and organize CME events to boost visibility among healthcare professionals and hospitals.

Qualifications

• 2-7 years experience in cardiovascular therapy.
• Experience in brand building, market strategy and product launching.
• Product management experience pan India.
• Excellent communication skills.

Responsibilities

• Develop new product pipeline strategy, pre-launch, launch and post-launch plans for growth.
• Provide training and direction to field sales teams on scientific and communication skills.
• Collaborate with medical affairs, learning and development, and R&D teams to align product strategies.
• Develop brand plans/strategies and conduct market research and competitor analysis to support growth.
• Perform SWOT analyses to guide sales in tapping opportunities and growth in product sales.
• Create brand inputs for promotion and organize CMEs to raise awareness.
• Ensure brand visibility among healthcare professionals and hospitals.
• Motivate sales teams by organizing training camps, awards, and recognition programs.
• Travel openness for field work up to 30%.

Skills

Cardiovascular therapy experience

Brand building

Market strategy

Product launching

Product management

Communication skills

Job description

Role & responsibilities

• New product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy
• Providing training, product knowledge, direction to the field sales team to ensure that they are well equipped with scientific and communication skills both.
• Work with cross-functional teams like medical affairs, learning and development team, R & D team (Research & Development) in the process.
• Developing brand plans/strategies for the product range along with market penetration strategy along with market research and competitor analysis.
• SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Creating brand inputs for promotion & organizing CMEs etc
• Ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
• Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
• Field working & Travel Openness (Upto 30%)

Preferred candidate profile

• 2-7 Experience therapy wise cardiovascular.
• Experience in Brand Building, Market Strategy & Product Launching
• Product Management experience pan India
• Excellent Communication skills