Product Manager

Intas; Ahmedabad District; On-site; INR 1,200,000 - 2,600,000; Full time

Job summary

Intas is seeking a Product Manager to drive brand performance through strategic product planning, lifecycle management, and cross-functional collaboration. The role demands strong analytics, structured thinking, and translating scientific data into commercial strategies.

You will lead end-to-end lifecycle activities, grow product initiatives, and design scientific training to enhance field force effectiveness.

Qualifications

• Strong analytical capability and structured thinking.
• Ability to translate scientific data into commercial strategies.
• Experience in planning and executing product strategies.

Responsibilities

• Develop and implement end-to-end product lifecycle strategies, including pipeline planning, pre-launch, launch, and post-launch activities.
• Formulate and execute product growth initiatives in alignment with organizational objectives.
• Design and deliver structured product and scientific training programs to enhance field force effectiveness.
• Collaborate with Medical Affairs, R&D, and Learning & Development teams to ensure scientific accuracy and strategic alignment.
• Develop annual brand plans detailing positioning, communication strategy, and market penetration initiatives.
• Conduct market research, customer insights analysis, and competitor intelligence to guide informed decision-making.
• Perform SWOT analysis and translate insights into actionable sales and marketing strategies.
• Create and review promotional inputs and support the organization of CMEs and scientific forums.
• Ensure consistent brand visibility and compliance-aligned promotion among healthcare professionals and hospitals.
• Support sales force motivation through training interventions, performance recognition programs, and engagement initiatives.
• Conduct field visits to assess execution quality and collect market feedback (travel up to 30%).
• Segment :- Cardiovascular , CNS, Generic , Pain Management

Skills

Product management

Lifecycle management

Cross-functional collaboration

Job description

Role Overview

The Product Manager will be responsible for driving brand performance through strategic product planning, lifecycle management, and cross-functional collaboration. The role requires strong analytical capability, structured thinking, and the ability to translate scientific data into effective commercial strategies.

Key Responsibilities

• Develop and implement end-to-end product lifecycle strategies, including pipeline planning, pre-launch, launch, and post-launch activities.
• Formulate and execute product growth initiatives in alignment with organizational objectives.
• Design and deliver structured product and scientific training programs to enhance field force effectiveness.
• Collaborate with Medical Affairs, R&D, and Learning & Development teams to ensure scientific accuracy and strategic alignment.
• Develop annual brand plans, detailing positioning, communication strategy, and market penetration initiatives.
• Conduct market research, customer insights analysis, and competitor intelligence to guide informed decision-making.
• Perform SWOT analysis and translate insights into actionable sales and marketing strategies.
• Create and review promotional inputs and support the organization of CMEs and scientific forums.
• Ensure consistent brand visibility and compliance-aligned promotion among healthcare professionals and hospitals.
• Support sales force motivation through training interventions, performance recognition programs, and engagement initiatives.
• Conduct field visits to assess execution quality and collect market feedback (travel up to 30%).
• Segment :- Cardiovascular , CNS, Generic , Pain Management