Product Manager

CUMI Abrasive; Chennai District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

CUMI Abrasive is looking for a Product Manager in Chennai to manage the end-to-end lifecycle of a product group. This role is crucial for ensuring strong market performance of current products and facilitating new product launches.

The ideal candidate will focus on consumer insights, sales strategies, and stakeholder coordination. Responsibilities include market planning, competitive analysis, and devising sales pitches.

Responsibilities

• Identifying consumer insights and evolving trends based on market feedback.
• Go to market planning for existing and new products.
• Identifying challenges in product acceptance through data analysis.
• Conducting competitive product studies and identifying portfolio gaps.
• Supporting the Group Product head in price mapping and value offered.
• Coordinating with stakeholders for tracking product performance.
• Devising sales pitches for channel partners and retail outlet owners.

Job description

Purpose of the Job:

To manage the end-to-end lifecycle of a specific product group, ensuring strong market performance of existing products and successful launch of new products. The role focuses on driving product visibility, customer adoption, and overall business growth through continuous improvement, innovation, and market responsiveness.

Key Responsibilities:

• Identifying consumer insights, evolving trends with respect to application, usage
  efficiency upon market interaction.
• Go to market planning for existing and new products Sales and Promotional
  support.
• Identifying challenges in Product acceptance by analysing data and market
  intervention on promotion effectiveness, Sales, Distribution,
• Conduct competitive products’ studies and identifying gaps in product portfolio
  basis users interaction
• Work along and support the Group Product head on
  a. Price Mapping and value offered
  b. Feature -Advantage- Benefit based Positioning
  c. Market Structure and Sizing
  d. Inputs for promotional support, consumer offers and trade offer
• Co-Ordinating with all key stakeholders for tracking progress on various elements
  of present product performance and reporting variances
• Devising multilevel sales pitches for Channel Partners, Retail Outlet owners,
  Market activation team, Sales team and Influencers / Users / Jobbers. The key
  inputs for these coming from Application Engineering, Product Managers and
  Activation team