Product Manager

Cadila Pharmaceuticals Limited; Gund Hassi Bhat; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India seeks a Product Manager to own end-to-end lifecycle management for assigned brands, drive brand strategy, marketing execution, and performance monitoring. The role involves translating corporate and market objectives into actionable plans, supporting field teams and ensuring successful product positioning, adoption, and growth.

You will translate corporate and market objectives into actionable plans, support field teams, and ensure successful product

Responsibilities

• Develop and implement brand strategies aligned with therapeutic focus and corporate objectives.
• Plan and execute marketing campaigns, CME events, and KOL engagement initiatives.
• Train sales teams on product USPs, brand strategy, and promotional campaigns.
• Monitor brand performance metrics and adjust tactics based on data.
• Coordinate with Sales, Medical, Regulatory, and Supply Chain for campaign execution.
• Track ROI, budgets, and optimize marketing spend to meet targets.

Skills

Brand strategy

Therapeutic knowledge

Market research

Data-driven decisions

Cross-functional coordination

Pharma compliance

Communication & presentation

Job description

Job Description

Role Objective: The Product Manager will own end-to-end product lifecycle management for assigned brands, driving brand strategy, marketing execution, and performance monitoring. The role involves translating corporate and market objectives into actionable plans, supporting field teams, and ensuring successful product positioning, adoption, and growth.

Principal Tasks & Responsibilities

Key Responsibilities

• 1. Brand & Product Strategy
  • Develop and implement brand strategies in line with corporate objectives and therapeutic focus.
  • Define product positioning, messaging, and value proposition for target audiences.
  • Support forecasting, budgeting, and planning to achieve sales and marketing objectives.
• 2. Marketing Program Execution
  • Plan and execute promotional campaigns, creative initiatives, and visual aids for field force engagement.
  • Ensure effective implementation of marketing programs including symposia, CME events, and KOL engagement initiatives.
  • Coordinate with cross-functional teams (Sales, Medical, Regulatory, Supply Chain) to ensure smooth execution of campaigns.
• 3. Sales & Field Enablement
  • Provide training to sales teams on product USPs, brand strategy, and promotional campaigns.
  • Prepare presentations and marketing materials to support field activities.
  • Monitor field implementation to ensure adherence to brand plans and objectives.
• 4. Market Research & Analysis
  • Conduct market research and competitive intelligence to inform product strategy.
  • Track brand performance metrics and analyze sales, prescription, and market trends.
  • Provide actionable insights to optimize marketing efforts and drive ROI.
• 5. Financial & Performance Monitoring
  • Prepare and monitor Profit & Loss statements to track and control budgeted costs.
  • Ensure effective utilization of marketing budgets and resources.
  • Monitor key performance indicators and take corrective actions to meet targets.
• 6. Customer & KOL Management
  • Support key customer development and CRM initiatives.
  • Facilitate engagement with KOLs to strengthen brand credibility and market penetration.

Key Skills & Competencies

• Strong product and therapeutic knowledge
• Strategic brand planning and execution
• Market research and competitor analysis
• Data-driven decision-making and reporting
• Cross-functional coordination and stakeholder management
• Knowledge of pharma compliance and ethical marketing guidelines
• Excellent communication and presentation skills

Requirements: