Assistant Product Manager

Cadila Pharmaceuticals Limited; Gund Hassi Bhat; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India is seeking a Marketing Manager to lead brand strategy, plan campaigns, and coordinate cross-functional teams. The role emphasizes market research, product launches, lifecycle management, training sales teams, and ensuring compliant promotional activities while tracking budgets and campaign effectiveness.

You will collaborate with regulatory, medical, supply chain and finance, and work with external agencies on promotional campaigns.

Qualifications

• Strong brand management and therapeutic knowledge.
• Ability to plan and execute strategic brand plans.
• Experience in market research and competitor analysis.
• Data-driven decision making and reporting.
• Cross-functional coordination across sales, regulatory, medical, supply chain, and finance.
• Knowledge of pharma compliance and ethical marketing guidelines.
• Excellent communication and presentation skills.

Responsibilities

• Brand Management: assist in developing and implementing marketing strategies for assigned brands/products and ensure consistent brand positioning across promotional activities.
• Marketing Campaigns: plan and execute promotional campaigns, product launches, and marketing initiatives with promotional materials and regulatory approvals.
• Market Research & Analysis: conduct market research, analyze sales data, and prepare performance reports.
• Sales Team Support: provide marketing inputs and training to the field force and prepare training materials.
• Product Launch & Lifecycle: support planning and execution of new product launches and track lifecycle opportunities.
• Stakeholder Coordination: coordinate with internal departments and external agencies for campaigns and activities.
• Budget & Reporting: assist in managing marketing budgets and report campaign effectiveness.

Skills

Brand management

Strategic brand planning

Market research

Data-driven decision making

Cross-functional coordination

Pharma compliance

Communication skills

Job description

Principal Tasks & Responsibilities

Key Responsibilities

• 1. Brand ManagementAssist in developing and implementing marketing strategies for assigned brands/products.Monitor product performance and recommend strategies to improve market share.Ensure consistent brand positioning across all promotional activities.
• 2. Marketing CampaignsPlan and execute promotional campaigns, product launches, and marketing initiatives.Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content.Coordinate with design and regulatory teams for approval of marketing materials.
• 3. Market Research & AnalysisConduct market research to understand competitor activities, market trends, and customer needs.Analyze sales data and market insights to support marketing decisions.Prepare product performance and market analysis reports.
• 4. Sales Team SupportWork closely with the sales and field force teams to provide marketing inputs and training.Assist in preparing product training materials and presentations.Address queries related to product positioning and promotional strategy.
• 5. Product Launch & Lifecycle ManagementSupport planning and execution of new product launches.Track product lifecycle and identify opportunities for growth or repositioning.
• 6. Stakeholder CoordinationCoordinate with internal departments such as sales, regulatory, medical, supply chain, and finance.Work with external agencies for promotional campaigns and marketing activities.
• 7. Budget & ReportingAssist in managing marketing budgets and promotional expenses.Prepare periodic reports on campaign effectiveness and brand performance.

Key Skills & Competencies

• Strong product and therapeutic knowledge
• Strategic brand planning and execution
• Market research and competitor analysis
• Data-driven decision-making and reporting
• Cross-functional coordination and stakeholder management
• Knowledge of pharma compliance and ethical marketing guidelines
• Excellent communication and presentation skills

Requirements