Product Manager

CUMI America Inc; Chennai District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

CUMI America Inc. is seeking a skilled professional to manage the lifecycle of a specific product group in Chennai, Tamil Nadu. The role focuses on driving product visibility and customer adoption while enhancing overall business growth through continuous innovation and market responsiveness.

The candidate will be responsible for identifying consumer insights, planning go-to-market strategies, analyzing data for product acceptance, and coordinating with stakeholders to track product performance.

Responsibilities

• Identify consumer insights and evolving trends.
• Plan go-to-market strategies for products.
• Analyze data for product acceptance challenges.
• Conduct competitive studies to identify product gaps.
• Support product head with pricing and positioning.
• Coordinate with stakeholders on product performance.
• Develop sales pitches for various channel partners.

Job description

Purpose of the Job:

To manage the end-to-end lifecycle of a specific product group, ensuring strong market performance of existing products and successful launch of new products. The role focuses on driving product visibility, customer adoption, and overall business growth through continuous improvement, innovation, and market responsiveness.

Key Responsibilities:

• Identifying consumer insights, evolving trends with respect to application, usage
  efficiency upon market interaction.
• Go to market planning for existing and new products Sales and Promotional
  support.
• Identifying challenges in Product acceptance by analysing data and market
  intervention on promotion effectiveness, Sales, Distribution,
• Conduct competitive products’ studies and identifying gaps in product portfolio
  basis users interaction
• Work along and support the Group Product head on
  a. Price Mapping and value offered
  b. Feature -Advantage- Benefit based Positioning
  c. Market Structure and Sizing
  d. Inputs for promotional support, consumer offers and trade offer
• Co-Ordinating with all key stakeholders for tracking progress on various elements
  of present product performance and reporting variances
• Devising multilevel sales pitches for Channel Partners, Retail Outlet owners,
  Market activation team, Sales team and Influencers / Users / Jobbers. The key
  inputs for these coming from Application Engineering, Product Managers and
  Activation team