Product Manager

Entero Healthcare Solutions; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Qurovia LiveScience Pvt Ltd in Mumbai is seeking a seasoned Brand Strategy & Product Management professional to drive our pharmaceutical portfolio. You will shape brand plans, manage product lifecycles, and coordinate launches across territories with Regulatory, Supply Chain and Sales teams.

You'll conduct market analysis, develop promotional materials, train the sales force, and engage with KOLs to ensure compliant, data-driven campaigns.

Qualifications

• Experience in brand strategy and product management in healthcare.
• Strong market research and data analysis skills.
• Ability to coordinate cross-functional teams.

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Manage the complete product lifecycle—from planning to portfolio optimization.
• Prepare annual brand plans, marketing calendars and promotional campaigns.
• Monitor product performance and define growth strategies.
• Conduct market research to identify customer needs, trends and competition.
• Plan and execute product launches across territories with cross‑functional teams.
• Develop promotional materials and training for the sales force.
• Coordinate CME programs, KOL engagements and scientific conferences.
• Track ROI and manage marketing budgets to optimize investments.
• Collaborate with Sales, Regulatory, Medical Affairs, Supply Chain, Finance, and Manufacturing.

Job description

Key Responsibilities

Brand Strategy & Product Management

• Develop and execute brand strategies aligned with business objectives.
• Manage the complete product lifecycle, including product planning, launch, growth, and portfolio optimization.
• Prepare annual brand plans, marketing calendars, and promotional campaigns.
• Monitor product performance and recommend strategies for sustainable growth.

Market Analysis

• Conduct market research to identify customer needs, market trends, and competitive intelligence.
• Analyze prescription trends, sales data, and market share to identify business opportunities.
• Evaluate competitor activities and develop counter-strategies.
• Identify opportunities for new product introductions and line extensions.

Product Launch Management

• Plan and execute successful product launches across assigned territories.
• Coordinate with Regulatory, Supply Chain, Manufacturing, Sales, and Finance teams for launch readiness.
• Develop launch plans, promotional materials, and communication strategies.

Sales Force Effectiveness

• Develop promotional inputs, visual aids, leave‑behinds, product literature, and digital marketing materials.
• Conduct product training for Sales Managers, Medical Representatives, and Key Account Managers.
• Support the field force through regular market visits and customer interactions.
• Assist the sales team in achieving business objectives through effective product positioning.

Medical & Scientific Engagement

• Build relationships with Key Opinion Leaders (KOLs), physicians, pharmacists, and healthcare professionals.
• Coordinate Continuing Medical Education (CME) programs, conferences, symposiums, and product presentations.
• Ensure all promotional activities comply with regulatory and ethical guidelines.

Business Performance Management

• Monitor product sales, profitability, inventory, and market share.
• Prepare monthly business reviews and recommend corrective actions.
• Manage marketing budgets and optimize promotional investments.
• Track return on investment (ROI) for marketing initiatives.

Cross‑Functional Collaboration

• Work closely with Sales, Regulatory Affairs, Medical Affairs, Supply Chain, Finance, and Manufacturing teams.
• Ensure uninterrupted product availability and effective demand forecasting.
• Support commercial decision‑making with market insights and business analytics.

Company Name - Qurovia LiveScience Pvt Ltd