PPC Executive

Crafting Genius; Bengaluru; On-site; INR 300,000 - 420,000; Full time

Job summary

Crafting Genius in Bengaluru is seeking a PPC Executive with 0–1 year of experience to plan, execute, monitor, and optimise paid campaigns across Google, Meta, and LinkedIn. You will focus on driving qualified traffic, leads, and conversions while ensuring cost-efficient performance.

The role involves keyword research, audience targeting, and continuous testing of ad copy, landing pages, and bidding strategies to maximise ROAS and reduce CPA.

Qualifications

• 1–3 years of experience managing PPC or paid advertising campaigns.
• Working knowledge of Google Ads Manager, Meta Ads Manager, and LinkedIn Ads structures, bidding strategies, and audience targeting.
• Ability to analyse metrics such as CTR, CPC, conversion rate, CPA, and ROAS to evaluate campaign performance.
• Strong attention to detail with an analytical approach to campaign optimisation and budget management.

Responsibilities

• Set up and manage paid advertising campaigns across Google, Meta, LinkedIn Ads based on campaign objectives.
• Conduct keyword research, audience analysis, and competitor research to support campaign planning and targeting.
• Monitor budgets, bids, search terms, ad performance, and conversion data to identify optimisation opportunities.
• Develop and test landing page content, ad copies, keywords, audiences, and campaign variations to improve performance.
• Track key metrics and prepare regular performance reports with actionable insights and recommendations.

Skills

PPC

Paid advertising

Tools

Google Ads Manager

Meta Ads Manager

LinkedIn Ads

Job description

PPC Executive (0-1 Year Experience)

Role Overview

We are looking for a PPC Executive to plan, execute, monitor, and optimise paid advertising campaigns across platforms such as Google, Meta, and LinkedIn. The role will focus on driving qualified traffic, leads, and conversions while maintaining efficient campaign performance. This role is ideal for professionals seeking PPC Executive jobs in Bangalore or PPC Executive job vacancies in Bengaluru, Karnataka.

What You ll Do

• Set up and manage paid advertising campaigns across Google, Meta LinkedIn Ads based on campaign objectives.
• Conduct keyword research, audience analysis, and competitor research to support campaign planning and targeting.
• Monitor budgets, bids, search terms, ad performance, and conversion data to identify optimisation opportunities.
• Develop and test landing page content, ad copies, keywords, audiences, and campaign variations to improve performance.
• Track key metrics and prepare regular performance reports with actionable insights and recommendations.

What You Bring

• 1-3 years of experience managing PPC or paid advertising
• Working knowledge of Google Ads Manager, Meta Ads Manager, and LinkedIn Ads campaign structures, bidding strategies, and audience targeting.
• Ability to analyse metrics such as CTR, CPC, conversion rate, CPA, and ROAS to evaluate campaign performance.
• Strong attention to detail with an analytical approach to campaign optimisation and budget management.

Nice to Haves

• Familiarity with Google Analytics 4, Google Tag Manager, Google Keyword Planner, Looker Studio, Conversion Tracking and Server Side Tracking.
• Experience with conversion tracking, A/B testing, landing page optimisation, and performance reporting.

Ready to Boost Your Career

If you are actively searching for PPC executive jobs near you, this role offers an opportunity to work on hands-on paid advertising campaigns across multiple platforms.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.