PPC Executive

Training Basket; Dadri; On-site; INR 420,000 - 660,000; Full time

Job summary

Training Basket in India is seeking a skilled PPC specialist to plan, execute, and optimize campaigns on Google Ads and Meta Ads. You will conduct keyword research, manage budgets, and coordinate with the creative team to produce impactful ads and landing pages.

The role requires 1-3 years of hands-on PPC experience, strong knowledge of GA4/GTM, and a solid background in SEM and digital marketing strategies. This is a hands-on role with growth in a dynamic team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of hands-on experience in PPC or paid digital advertising.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner.
• Understanding of SEM and digital marketing strategies.
• Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization.
• Ability to analyze campaign data and optimize performance.
• Proficiency in MS Excel or Google Sheets for reporting.
• Strong analytical, communication, and problem-solving skills

Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads and Meta Ads.
• Conduct keyword research, competitor analysis, and audience targeting.
• Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns.
• Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.
• Create ad copies and coordinate with the creative team for banners and landing pages.
• Perform A/B testing on ad copies, creatives, keywords, and landing pages.
• Manage daily and monthly advertising budgets effectively.
• Implement and monitor conversion tracking using GA4 and GTM.
• Analyze campaign performance and prepare weekly and monthly reports.
• Identify opportunities to improve lead generation, website traffic, and sales conversions.
• Optimize landing pages in coordination with web development and design teams.
• Stay updated with the latest PPC trends, policies, and platform updates.
• Ensure campaigns meet business objectives and performance targets.

Skills

PPC Management

Google Ads

Meta Ads

Keyword Research

GA4

GTM

A/B Testing

Budget Management

Reporting

Landing Page Optimization

Data Analysis

Excel

Education

Bachelor's degree in Marketing

Tools

GA4

GTM

Google Keyword Planner

Job description

• Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.


• Conduct keyword research, competitor analysis, and audience targeting.


• Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns.


• Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.


• Create compelling ad copies and coordinate with the creative team for ad banners and landing pages.


• Perform A/B testing on ad copies, creatives, keywords, and landing pages.


• Manage daily and monthly advertising budgets effectively.


• Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).


• Analyze campaign performance and prepare weekly and monthly reports.


• Identify opportunities to improve lead generation, website traffic, and sales conversions.


• Optimize landing pages in coordination with web development and design teams.


• Stay updated with the latest PPC trends, advertising policies, and platform updates.


• Ensure campaigns meet business objectives and performance targets.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• 1-3 years of hands-on experience in PPC or paid digital advertising.


• Strong knowledge of Google Ads and Meta Ads Manager.


• Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner.


• Understanding of search engine marketing (SEM) and digital marketing strategies.


• Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization.


• Ability to analyze campaign data and optimize performance.


• Proficiency in MS Excel or Google Sheets for reporting.


• Strong analytical, communication, and problem-solving skills