PPC Specialist

Firstprinciples; India; Hybrid; INR 800,000 - 1,500,000; Full time

Job summary

Firstprinciples in India is looking for a Paid Search Specialist to lead and manage client paid media strategies, focusing on PPC advertising across platforms like Google and Bing. Ideal candidates should have extensive experience in SaaS and eCommerce projects, proficient in marketing automation and behavior analytics tools. Responsibilities include strategic development of advertising campaigns, collaborating with creative teams, and reporting performance metrics. The role requires a commitment to continuous improvement and team empathy.

Qualifications

• Experience in managing paid media strategies for SaaS and eCommerce projects.
• Proficiency in using marketing automation tools and analytics platforms.
• Ability to provide creative direction and collaborate with teams.

Responsibilities

• Lead strategy development and execution of paid advertising campaigns.
• Coordinate with internal creative, SEO, and web development teams.
• Monitor performance and report results to account managers and clients.

Skills

PPC Advertising

Creative Direction

Conversion Rate Optimization

Paid Social Media Experience

Landing Page Creation

Tools

Google Ads

Bing Ads

Google Analytics

Meta Ads

Twitter Ads

LinkedIn Ads

Unbounce

HubSpot

Job description

As a paid search specialist, you will lead and manage client paid media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients).

Key responsibilities

• Lead Strategy Development and Execution of Paid Advertising (Google and Bing focused on PPC. Meta, Twitter, and Linkedin Ads for Paid Social Media Advertising )
• Coordinate with Internal Creative, SEO, and Web Development teams.
• Required Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Google Tag Manager, Meta Ads, Twitter Ads, Linkedin Ads, Landing Page Creation, Ad copywriting

Desired Experience

• Experience in Saas, eCommerce-based projects
• Experience in managing Google Partner Network Program
• Experience in marketing automation tools
• Proficient in using Google Ads Editor
• Shopping Ads & Feed Management + Optimization
• Call Tracking / Offline Conversion Integrations
• Ability to provide creative direction to designers & copywriters
• Paid Social Media Experience: Facebook, LinkedIn, Pinterest & Twitter
• Conversion Rate Optimization (CRO) experience
• Landing page creation platforms - Unbounce or similar platforms
• Experience in behavior analytics - hot jar etc.
• Experience in marketing automation and attribution platforms - HubSpot etc.

Technical Skills

• Experience in Saas, eCommerce-based projects
• Experience in managing Google Partner Network Program
• Experience in marketing automation tools
• Proficient in using Google Ads Editor
• Shopping Ads & Feed Management + Optimization
• Call Tracking / Offline Conversion Integrations
• Ability to provide creative direction to designers & copywriters
• Paid Social Media Experience: Facebook, LinkedIn, Pinterest & Twitter
• Conversion Rate Optimization (CRO) experience
• Landing page creation platforms - Unbounce or similar platforms
• Experience in behavior analytics - hot jar etc.
• Experience in marketing automation and attribution platforms - HubSpot etc.

Soft Skills

• Looking to advance one’s career rather than merely looking for a job to pay the bills
• Someone looking to become 1% better and make others around them better
• Deep empathy with team members and customers
• Deep organization when it comes to writing
• Taking the initiative and raising your voice to improve everything from content to processes.
• Working remotely requires a person to be open.
• Emotional toughness. What does not break you makes you stronger.