PPC Specialist

Munim - Accounting, Billing & GST Software; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Munim - Accounting, Billing & GST Software is seeking a seasoned PPC Specialist to manage paid campaigns for SaaS products targeting domestic and international markets. You will plan and optimize campaigns across Google Ads, Meta Ads, email, and LinkedIn, with a focus on CPL, CAC and ROAS.

You will perform keyword research, audience targeting, and testing of ad copies and landing pages, while collaborating with sales, marketing and product teams to drive business goals.

Qualifications

• 3+ years of PPC / Performance Marketing experience.
• Experience running campaigns for SaaS products (B2B or B2C).
• Strong knowledge of Google Ads; LinkedIn Ads and remarketing is a plus.
• Analytical mindset with reporting skills.

Responsibilities

• Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, email, LinkedIn, etc.
• Target domestic and international audiences with geo targeting and currency considerations.
• Conduct keyword research, audience targeting and competitor analysis across markets.
• Create and test ad copies, landing pages and extensions to improve CTR and conversions.
• Monitor daily performance and optimize for CPL, CAC and ROAS.
• Set up and track conversions using GA, Tag Manager, and other tools.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Collaborate with sales, marketing and product teams to align campaigns with business goals.

Skills

Google Ads

Google Tag Manager

Bid strategy & budget optimization

Meta Ads

Keyword research & intent mapping

Ad copywriting

Audience targeting & remarketing

Google Analytics

Campaign structure & account org

A/B testing

Tools

Google Tag Manager

Google Analytics

Job description

Job Description

We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.

Roles & Responsibilities

• Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing, LinkedIn Ads, etc.
• Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).
• Conduct keyword research, audience targeting and competitor analysis for multiple markets.
• Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.
• Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
• Set up and track conversions using Google Analytics, Tag Manager, and other tools.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Collaborate with sales, marketing and product teams to align campaigns with business goals.

Qualification and Requirement

• 3+ years of strong experience in PPC / Performance Marketing.
• Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).
• Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.
• Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.
• Data-driven mindset with strong analytical and reporting skills.

Required Skills

• Google Ads
• Google Tag Manager
• Bid strategy & budget optimization
• Meta Ads
• Keyword research & intent mapping
• Ad copywriting
• Audience targeting & remarketing
• Google Analytics
• Campaign structure & account organization
• A/B testing

3 - 6 Years

Bengaluru, Surat

Full-Time