PPC Manager

ApplyMint; Indore District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

ApplyMint in Indore, India is seeking a driven PPC / Paid Search Analyst to manage client campaigns across Google Ads, Facebook, and Bing. You will optimize bids, budgets, and quality scores while crafting compelling ad copy and templates to improve ROI.

You'll generate weekly and monthly performance reports, stay current with PPC trends, and collaborate with the team to implement strategic plans that drive CTR and conversions.

Qualifications

• Experience managing PPC campaigns across Google Ads, Facebook Ads, and Bing Ads.
• Proven ability to monitor bids, budgets, impression shares and quality scores.
• Ability to draft compelling ad copy and create templates for ads.

Responsibilities

• Administer and manage PPC media strategies for client campaigns.
• Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.
• Maintain keyword bids, budgets, impression shares, and quality scores.
• Provide creative copy suggestions and ad templates.
• Manage Display network placements and contextual advertising platforms.
• Devise strategies to increase ROI, improve CTR, and reduce CPC.
• Generate weekly and monthly performance reports for major metrics and revenue tracking.
• Stay updated with PPC industry trends and communicate progress to the team.
• Collaborate with team members to meet goals.
• Utilize Google Analytics and other analytics tools for website analysis.

Skills

PPC Management

Google Ads

Facebook Ads

Keyword Bidding

Budget Management

A/B Testing

Analytics

Reporting

Copywriting

Team Collaboration

Tools

Google Analytics

Google Ads

Bing Ads

Facebook Ads Manager

Excel

Job description

Role & Responsibility:

• The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
• Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.
• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Can devise strategies to increase ROI - Is good at increasing CTR and reducing the cost per clicks.Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Communication with team and management on project development, timelines, and results.
• Work closely with the other team members to meet goals.
• Experience with website analysis using a variety of analytics tools including Google Analytics.
• Writing, editing and proofreading content.