Assistant Manager - Performance Marketing

Universal Education; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading education firm is seeking a Paid Media Manager/Executive to manage digital advertising efforts across platforms like Google AdWords and Facebook. The candidate will be responsible for evaluating search performance, analyzing key metrics, providing creative copy suggestions, and working collaboratively with the team to achieve advertising goals. Knowledge of PPC and budget management are essential. This position is ideal for someone passionate about digital marketing and media strategies.

Responsibilities

• Manage daily responsibilities of paid media accounts across various platforms.
• Monitor keyword bids and account budget metrics.
• Provide suggestions for creative copy for adverts.
• Manage new paid search campaigns and ad groups.

Skills

Google AdWords

Facebook Ads

PPC Management

Keyword Research

Tools

Analytics Dashboards

Job description

Paid Media Manager/Executive

Manage, Review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, LinkedIn and other search platforms for a variety of Brands.

Paid Media Manager/Executive

Manage, Review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, LinkedIn and other search platforms for a variety of Brands.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Manage the creation of large keyword lists.

Provide creative copy suggestions. Write attractive and concise copy for adverts.

Manage Display network placement lists on AdWords and through other contextual advertising platforms.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with assigned goals.

Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Provide oversight, manage, and generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.

Monitor and evaluate search results and search performance across the major search channels. Communication to team and management on project development, timelines, and results. Provide oversight and work closely with the other team members to meet goals.