PPC & Ad Expert – Intern

Mixmedialabs; Bengaluru; On-site; INR 500,000 - 1,000,000; Full time

Job summary

A digital marketing agency in India is seeking a PPC and ad Expert to manage pay-per-click advertising campaigns effectively. Your role will include campaign development across various platforms, analyzing performance metrics to improve effectiveness, and collaborating closely with marketing teams on strategy. The ideal candidate should possess strong analytical skills, proficiency in Google Ads, and excellent teamwork abilities. Stay current with industry trends to maximize ROI.

Qualifications

• Strong analytical skills and attention to detail.
• Proficiency in Google Ads and other PPC platforms.
• Excellent communication and teamwork abilities.
• Familiarity with data analysis tools like Google Analytics.

Responsibilities

• Develop and manage pay-per-click advertising campaigns across platforms.
• Conduct thorough keyword research for ad campaigns.
• Create compelling ad copy and eye-catching visuals.
• Monitor campaign performance metrics and optimize based on data.
• Implement A/B testing for improvements.
• Collaborate with the marketing team on PPC strategies.
• Stay updated on industry trends and best practices.

Skills

Analytical skills

Communication

Teamwork

Proficiency in Google Ads

Familiarity with data analysis tools

Job description

As a PPC and ad Expert, you manage pay-per-click advertising campaigns and optimise ad performance to drive traffic and conversions. Collaborate with marketing teams to develop effective strategies. Monitor budgets, analyze data, and stay updated on industry trends to maximize ROI.

Responsibilities

• Develop and manage pay-per-click (PPC) advertising campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
• Conduct thorough keyword research to identify relevant and high-converting keywords for inclusion in ad campaigns.
• Create compelling ad copy and design eye-catching visuals to maximize click-through rates and conversions.
• Monitor campaign performance metrics including click-through rate (CTR), conversion rate, and cost per acquisition (CPA), and make data-driven optimizations to improve campaign effectiveness.
• Implement A/B testing strategies to refine ad creatives, landing pages, and targeting parameters for continuous improvement.
• Collaborate with the marketing team to align PPC strategies with overall business goals and marketing objectives.
• Stay updated on industry trends, algorithm changes, and best practices in PPC advertising to ensure campaigns remain competitive and effective.

Qualification

• Strong analytical skills and attention to detail.
• Proficiency in Google Ads and other PPC platforms.
• Excellent communication and teamwork abilities.
• Familiarity with data analysis tools like Google Analytics