PPC Executive

ESP Engineered; Ahmedabad District; On-site; INR 334,800 - 558,000; Full time

Job summary

ESP Engineered is seeking a PPC Executive based in Ahmedabad District to manage PPC campaigns and optimize marketing strategies. The ideal candidate should have experience in performance marketing, data analysis, and skills in Google Ads and Meta Ads.

Responsibilities include managing lead generation campaigns, preparing reports, and optimizing advertising accounts. A strong analytical mindset and effective copywriting capabilities are essential for this role.

Qualifications

• Experience in data analysis and reporting.
• Solid understanding of performance marketing and conversion.
• Familiar with A/B testing and multivariate experiments.

Responsibilities

• Conduct business analysis for clients and understand their models.
• Manage setup, adjustments, monitoring, and reporting for META campaigns.
• Handle lead generation campaigns for various clients.

Skills

Data analysis and reporting

Performance marketing

A/B and multivariate experiments

Latest PPC trends

Strong analytical skills

Copywriting skills

Education

BSc/BA in Marketing, Digital Media or related field

Tools

Google Ads

Meta Ads

GA4

GTM

Data Studio

Google Merchant Center

Job description

We are looking for a PPC (Pay Per Click) Executive to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Qualifications

• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

Skills

• Experience in data analysis and reporting.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with A/B and multivariate experiments.
• Up to date with the latest trends and best practices in PPC
• Strong analytical skills

Job Responsibilities

• Do the business analysis for our clients & understand how their business model.
• Manage the setup, adjustments, monitoring and reporting for META advertising campaigns.
• Strong experience in Lead Generation campaigns. (Must Have)
• To manage Facebook/Instagram ads campaigns for international clients & Indian clients, both.
• Manage campaign types with different focuses like conversion, website clicks, website traffic, remarketing, engagement etc.
• Submit the weekly & monthly reports to clients.
• Prepare daily working sheet & submit to the manager.
• Do daily optimization & maintenance of all Facebook/Instagram ads accounts.
• If given an opportunity, work on other PPC platforms also like Google AdWords, Bing or amazon.
• Proficiency in Google Ads and Meta Ads platforms. (MUST REQUIRED)
• Strong knowledge of GA4, GTM, Data Studio, and Google Merchant Center.
• Excellent copywriting skills with a keen eye for detail.
• Familiarity with D2C brands and their unique marketing challenges.
• Demonstrated ability to think strategically and drive results in a fast-paced environment.