PPC Specialist (Pay-Per-Click Specialist)

AP Management Consultants; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

AP Management Consultants in Chennai is seeking a PPC Campaign Specialist to plan, create and optimize paid campaigns across Google, Meta and LinkedIn. You will manage budgets, perform keyword research and craft high-converting ad copies.

You'll set up conversion tracking with GA4 and GTM, monitor performance, run A/B tests, and collaborate with Sales/Marketing to improve lead quality. Stay updated on PPC trends and platform changes.

Qualifications

• Proven experience managing PPC campaigns across Google, Meta and LinkedIn.

Responsibilities

• Plan, create, and manage PPC campaigns across Google Search, Display, Performance Max, YouTube, Meta, LinkedIn.

Skills

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Conversion tracking

A/B testing

Keyword research

Campaign optimization

Analytics & reporting

Tools

GA4

Google Tag Manager

Meta Ads Manager

LinkedIn Ads

Job description

Key Responsibilities

• Plan, create, and manage PPC campaigns across:
  • Google Search Ads
  • Google Display Ads
  • Performance Max Campaigns
  • YouTube Ads
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
• Manage campaign budgets and optimize spending to maximize return on investment (ROI).
• Perform keyword research and competitor analysis.
• Create high-converting ad copies and work with designers to develop engaging creatives.
• Set up conversion tracking using:
  • Google Tag Manager
  • Google Analytics 4 (GA4)
  • Google Ads Conversion Tracking
  • Meta Pixel
  • LinkedIn Insight Tag
• Optimize campaigns based on:
  • CTR
  • CPC
  • CPA
  • ROAS
  • Conversion Rate
  • Quality Score
• Conduct A/B testing on:
  • Ad copy
  • Headlines
  • Landing pages
  • Audience segments
  • Bidding strategies
• Build and manage remarketing campaigns.
• Monitor daily campaign performance and resolve issues proactively.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the SEO team to align paid and organic strategies.
• Work closely with Sales and Product Marketing to improve lead quality and conversion rates.
• Stay updated with the latest PPC trends, AI-powered advertising tools, and platform updates.

Required Skills

• Strong knowledge of Google Ads.
• Experience managing Meta Ads campaigns.
• Experience with LinkedIn Ads (preferred for B2B marketing).
• Good understanding of Google Analytics 4 (GA4).
• Experience with Google Tag Manager.
• Knowledge of conversion tracking and attribution.
• Strong analytical and reporting skills.
• Excellent understanding of keyword research and bidding strategies.
• Familiarity with landing page optimization.
• Strong Excel or Google Sheets skills.
• Good communication and collaboration skills.