PPC Executive (Google Ads & Meta Ads)

Webential Technologies; Ahmedabad District; On-site; INR 223,200 - 468,720; Full time

Job summary

Webential Technologies is seeking a results-driven PPC Executive in Gujarat, Ahmedabad district to plan, execute, and optimize paid campaigns on Google Ads and Meta Ads. The role focuses on driving traffic, leads, and conversions while managing ad spend efficiently.

The ideal candidate has at least 1 year of hands-on experience, strong analytics, and the ability to translate data into actionable optimizations. Collaboration with the marketing team is essential to achieve campaign goals.

Qualifications

• Minimum 1 year of proven PPC campaign experience.
• Proficiency with Google Ads and Meta Ads platforms.
• Familiarity with GA4, GTM, and analytics.
• Strong analytical skills to translate data into optimizations.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads and Meta Ads.
• Conduct keyword and audience research to identify growth opportunities.
• Write and test ad copy and creatives for better CTR and conversions.
• Set up budgets, bidding strategies, and targeting to maximize ROI.
• Monitor performance and optimize bids, keywords, and placements.
• Track CTR, CPC, CPA, ROAS, and conversions.
• Set up conversion tracking and pixels with GTM and Meta Pixel.
• A/B test creatives and landing pages to improve performance.
• Prepare performance reports and share insights with stakeholders.
• Stay updated on Google/Meta ads trends and best practices.
• Coordinate with content/design teams for landing pages.

Skills

PPC management

Google Ads

Meta Ads

Campaign optimization

Performance metrics

A/B testing

Budget management

Data analysis

Communication

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads Editor

Google Analytics 4

Google Tag Manager

Meta Business Suite

Job description

We are looking for a results-driven PPC Executive to plan, execute, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate has at least 1 year of hands-on experience managing ad campaigns, a strong grasp of performance metrics, and the ability to translate data into actionable optimizations. You will work closely with the marketing team to drive traffic, leads, and conversions while managing ad spend efficiently.

Key Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook & Instagram)
• Conduct keyword research, audience research, and competitor analysis to identify growth opportunities
• Write and test ad copy, headlines, and creatives (in coordination with the design team) for better CTR and conversions
• Set up and manage campaign budgets, bidding strategies, and audience targeting to maximize ROI/ROAS
• Monitor daily campaign performance and make data-backed optimizations (bids, keywords, placements, audiences)
• Track and analyze key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
• Set up and manage conversion tracking, pixels, and tags using Google Tag Manager and Meta Pixel
• A/B test ad creatives, landing pages, and audience segments to improve performance
• Prepare regular performance reports and present insights/recommendations to stakeholders
• Stay updated on the latest trends, algorithm updates, and best practices in Google Ads and Meta Ads
• Coordinate with the content/design team to ensure landing pages and creatives align with campaign goals

Requirements

• Minimum 1 year of proven experience running PPC campaigns on Google Ads and Meta Ads
• Working knowledge of Google Ads Editor, Google Analytics (GA4), Google Tag Manager, and Meta Business Suite/Ads Manager
• Strong analytical skills with the ability to interpret data and optimise campaigns accordingly
• Basic understanding of SEO and how it complements paid campaigns is a plus
• Good communication skills (written and verbal)
• Google Ads / Meta Blueprint certification is a plus
• Ability to manage multiple campaigns/projects with attention to detail
• Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory)

Preferred Skills

• Experience with Excel/Google Sheets for reporting and analysis
• Familiarity with landing page optimization and CRO basics
• Knowledge of remarketing/retargeting strategies