Ppc Specialist - Google Ads & Meta Ads

Sourcedesk; North 24 Parganas District; On-site; INR 350,000 - 550,000; Full time

Job summary

Sourcedesk is seeking a PPC Specialist to join our Digital Marketing team in India. You will manage and optimize paid campaigns across Google Ads and Meta Ads, perform keyword research, write ad copy, and track performance.

You will work with international clients, especially the US market, to improve ROI, monitor metrics like CTR, CPC, ROAS, and collaborate with content, design, and analytics teams.

Qualifications

• Hands-on experience managing paid campaigns on Google Ads and Meta Ads.
• Strong keyword research, ad copy development, and conversion tracking.
• Experience working with international clients, especially US market.
• Analytical mindset with ability to use campaign data to improve ROI.

Responsibilities

• Plan, create, manage, and optimize PPC campaigns across Google Ads and Meta Ads.
• Conduct keyword research, competitor analysis, audience research, and search query analysis.
• Set up and manage campaigns across Search, Display, Performance Max, Shopping, and remarketing as applicable.
• Monitor key metrics such as CTR, CPC, CPA, CPL, ROAS, conversion rate, and overall campaign performance.
• Continuously optimize bids, budgets, keywords, ad copies, audiences, placements, and targeting to improve campaign performance.
• Identify negative keywords and irrelevant traffic to improve campaign efficiency.
• Create and test different ad copies, headlines, descriptions, audiences, and landing page variations.
• Track campaign performance and identify opportunities for improvement and growth.
• Work with content, design, SEO, and development teams to improve assets and landing pages.
• Monitor campaign budgets and ensure effective utilization of advertising spend.
• Prepare weekly/monthly PPC performance reports with key insights, trends, and recommendations.
• Analyse campaign data using GA4, Google Ads reports, and other analytics tools.
• Stay updated with changes in Google Ads, Meta Ads, PPC best practices, and digital advertising trends.
• Support the development and implementation of strategies to improve lead generation, conversions, and ROI.

Skills

PPC campaign management

Keyword research

Audience targeting

Performance optimization

Data analysis

Education

Graduate degree in Marketing/Digital Marketing/Business

PPC/Digital Marketing certifications

Tools

Google Ads

Meta Ads

GA4

GTM

Looker Studio

Excel/Google Sheets

Job description

We are looking for a PPC Specialist to join our Digital Marketing team. The ideal candidate will have hands‑on experience in managing and optimizing paid advertising campaigns across platforms such as Google Ads, and Meta Ads.

The role will involve campaign execution, keyword research, ad copy development, performance monitoring, optimization, reporting, and conversion tracking. The candidate should have a strong analytical mindset and the ability to use campaign data to identify opportunities for improving performance and ROI.

Experience working with international clients, particularly the US/North American market, will be an added advantage.

Key Responsibilities

• Plan, create, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms.
• Conduct keyword research, competitor analysis, audience research, and search query analysis.
• Set up and manage campaigns across Search, Display, Performance Max, Shopping, and remarketing as applicable.
• Monitor key campaign metrics such as CTR, CPC, CPA, CPL, ROAS, conversion rate, and overall campaign performance.
• Continuously optimize bids, budgets, keywords, ad copies, audiences, placements, and targeting to improve campaign performance.
• Identify negative keywords and irrelevant traffic to improve campaign efficiency.
• Create and test different ad copies, headlines, descriptions, audiences, and landing page variations.
• Track campaign performance and identify opportunities for improvement and growth.
• Work with the content, design, SEO, and development teams to improve campaign assets and landing pages.
• Monitor campaign budgets and ensure effective utilization of advertising spend.
• Prepare weekly/monthly PPC performance reports with key insights, trends, and recommendations.
• Analyse campaign data using Google Analytics 4, Google Ads reports, and other reporting/analytics tools.
• Stay updated with changes in Google Ads, Meta Ads, PPC best practices, and digital advertising trends.
• Support the development and implementation of strategies to improve lead generation, conversions, and overall ROI.

Required Skills

• Hands‑on experience with Google Ads/Meta Ads/Facebook Ads.
• Good understanding of PPC campaign structure, keyword targeting, bidding, audience targeting, and conversion optimization.
• Knowledge of Google Analytics 4 (GA4) and basic conversion tracking.
• Understanding of PPC metrics such as CTR, CPC, CPA, CPL, ROAS, and Conversion Rate.
• Strong analytical and problem‑solving skills.
• Good knowledge of Excel/Google Sheets for campaign analysis and reporting.
• Ability to analyse campaign data and convert insights into actionable recommendations.
• Good written and verbal communication skills.
• Strong attention to detail and ability to manage multiple campaigns/tasks.

Good to Have

• Google Ads certification.
• Experience with Google Tag Manager (GTM) and conversion tracking.
• Experience with Google Looker Studio or other reporting tools.
• Basic understanding of landing page optimization and CRO.
• Experience managing campaigns for international/North American markets.
• Knowledge of e-commerce advertising, lead generation, or B2B PPC campaigns.

Qualification

• Graduate degree in Marketing, Digital Marketing, Business, or a related field preferred.
• Relevant PPC/Digital Marketing certifications will be an added advantage.