PPC Expert

Cibirix; Indore District; On-site; INR 300,000 - 540,000; Full time

Job summary

Cibirix in India seeks a PPC/Paid Search Analyst to manage and optimize paid search campaigns across Google Ads, Facebook, Bing, and other platforms.

Qualifications

• Experience managing PPC campaigns across Google AdWords, Facebook and Bing.
• Ability to generate weekly and monthly performance reports.
• Optimize bids, budgets, impression shares, and quality scores.
• Provide creative copy suggestions and graphical ad templates.
• Assist in managing Display network placements and contextual ads.

Responsibilities

• Administer and manage PPC media strategies for clients.
• Perform daily account management on Google Ads, Facebook, Bing, and other search platforms.
• Monitor keyword bids, budgets, impression shares, quality score, and other metrics.
• Create compelling ad copy and graphical templates.
• Generate weekly and monthly performance reports and track revenue and goals.

Skills

PPC management

Google AdWords

Facebook Ads

Bing Ads

ROI optimization

CTR improvement

Google Analytics

Tools

Google Ads

Analytics tools

Job description

Job Description:-

• The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

• Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords

• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Communication with team and management on project development, timelines, and results.

• Work closely with the other team members to meet goals.

• Experience with website analysis using a variety of analytics tools including Google Analytics.

• Writing, editing and proofreading content.