PPC Executive

Graygraph Technologies Pvt Ltd; Dadri; On-site; INR 350,000 - 520,000; Full time

Job summary

Graygraph Technologies Pvt Ltd in Uttar Pradesh is seeking a PPC Executive to design and manage paid search strategies, optimize campaigns, and monitor budgets across Google Ads and Bing.

The role requires data analysis, reporting, SEO knowledge, and proficiency with Google Analytics, GTM, and Trends. Knowledge of HTML/CSS is a plus. This is a full-time position offering a dynamic work environment and opportunities to drive ROI.

Qualifications

• Experience as PPC or digital marketing executive.
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (AdWords, Facebook, Yahoo).
• Analytical thinking with strong math skills.
• Graduation in Marketing or Digital Media; AdWords certification is a plus.

Responsibilities

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (Google AdWords, Bing).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Produce reports for management (dashboards).
• Write attractive and concise ad copy for adverts.
• Find ways to reduce the risk of click fraud.
• Keep abreast of PPC and SEM trends.
• Knowledge of Conversion setup & Audience Creation.

Skills

PPC

Digital marketing

Data analysis

Analytical thinking

Math skills

Education

Graduation in Marketing or Digital Media

Tools

Google AdWords

Google Tag Manager

Google Analytics

Google Trends

HTML

CSS

XML

MS Excel

MS Office

Job description

Working Days: Monday to Friday

Responsibilities:-

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Produce reports for management (e.g. dashboards).
• Write attractive and concise ad copy for adverts.
• Find ways to reduce the risk of click fraud.
• Keep abreast of PPC and SEM trends.
• Good knowledge of Google Tag Manager, Google Analytics & Google Merchant.
• Knowledge of Conversion setup & Audience Creation.

Requirements and Skills:-

• Proven experience as a PPC Executive or Digital Marketing Executive.
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
• Working knowledge of analytics tools (Google Analytics, GTM, GoogleTrends, etc.)
• Understanding HTML, CSS, and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Analytical thinking with strong math skills.
• Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.