Ppc Manager

Digital Reach Dehradun; Kolkata District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Digital Reach Dehradun is seeking a data-driven Paid Advertising Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and related platforms. You will manage budgets, bidding strategies, and audience targeting for multiple client accounts.

You will conduct keyword research, craft compelling ad copies, monitor performance metrics, and provide actionable insights to improve ROAS while coordinating with SEO, content, and web teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Plan, strategize, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Manage campaign budgets, bidding strategies, audience targeting, and ad placements.
• Conduct keyword research, competitor analysis, and market research for paid campaigns.
• Create, monitor, and optimize Search, Display, Shopping, Performance Max, and YouTube campaigns.
• Develop effective ad copies, landing page recommendations, and conversion-focused campaign strategies.
• Monitor campaign performance and optimize CPC, CTR, CPA, CPL, ROAS, and conversion rates.
• Analyze campaign data and identify opportunities to improve performance and reduce acquisition costs.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, and platform-specific tracking tools.
• Prepare detailed campaign performance reports and provide actionable insights.
• Coordinate with SEO, content, graphic design, and web development teams to ensure campaign effectiveness.
• Manage multiple client accounts and ensure timely execution of campaign deliverables.
• Stay updated with the latest paid advertising trends, platform updates, and industry best practices.

Skills

Google Ads

Meta Ads

Keyword targeting

Audience segmentation

Bidding strategies

Conversion optimization

Client management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Looker Studio

Job description

Key Responsibilities

• - Plan, strategize, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• - Manage campaign budgets, bidding strategies, audience targeting, and ad placements.
• - Conduct keyword research, competitor analysis, and market research for paid campaigns.
• - Create, monitor, and optimize Search, Display, Shopping, Performance Max, and YouTube campaigns.
• - Develop effective ad copies, landing page recommendations, and conversion-focused campaign strategies.
• - Monitor campaign performance and optimize CPC, CTR, CPA, CPL, ROAS, and conversion rates.
• - Analyze campaign data and identify opportunities to improve performance and reduce acquisition costs.
• - Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, and platform-specific tracking tools.
• - Prepare detailed campaign performance reports and provide actionable insights.
• - Coordinate with SEO, content, graphic design, and web development teams to ensure campaign effectiveness.
• - Manage multiple client accounts and ensure timely execution of campaign deliverables.
• - Stay updated with the latest paid advertising trends, platform updates, and industry best practices.

Required Skills & Qualifications

• - Bachelor's degree in Marketing, Business Administration, or a related field.
• - Strong expertise in Google Ads and Meta Ads.
• - Experience managing multiple advertising accounts and campaign budgets.
• - Excellent understanding of keyword targeting, audience segmentation, bidding strategies, and conversion optimization.
• - Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
• - Strong analytical, numerical, and problem-solving skills.
• - Ability to interpret campaign data and make data-driven decisions.
• - Excellent communication, client-handling, and team coordination skills.