Ppc Executive

Digivibrant Techsolutions; Sector 10; On-site; INR 350,000 - 540,000; Full time

Job summary

Digivibrant Techsolutions is seeking a digital advertising specialist to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads. You will monitor performance daily and drive improvements in CPL, CPA, CTR, and ROAS.

The role focuses on audience targeting, retargeting, and collaboration with creative and content teams to deliver high-converting ads and landing pages. A/B testing will identify winning strategies for better results.

Qualifications

• Proficient in managing paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Strong ability to analyze performance data and optimize campaigns.
• Excellent cross-functional coordination with creative, content, and sales teams.

Responsibilities

• Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor daily performance and optimize CPL, CPA, CTR, and ROAS.
• Assist audience targeting, segmentation, and retargeting to improve conversions.
• Coordinate with creative and content teams to develop high-converting ads and landing pages.
• Conduct A/B testing to identify winning combinations.

Skills

Paid ads platforms

Analytical thinking

Communication

Job description

Role & responsibilities

Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.

Monitor campaign performance daily and optimize for key metrics such as CPL, CPA, CTR, and ROAS.

Assist in audience targeting, segmentation, and retargeting strategies to improve conversion rates.

Coordinate with the creative and content team to develop high-converting ad creatives, copies, and landing pages.

Conduct A/B testing on ads, audiences, and landing pages to identify winning combinations.

Preferred candidate profile

Good understanding of paid advertising platforms like Google Ads, Meta Ads, or LinkedIn Ads with a learning mindset.

Strong analytical thinking with ability to interpret data and optimize campaigns for better performance

Good communication and coordination skills to work effectively with creative, content, and sales teams