Performance Marketing Associate

Digivibrant Techsolutions; Dadri; On-site; INR 400,000 - 650,000; Full time

Job summary

Digivibrant Techsolutions seeks a results-driven Paid Advertising Specialist to manage and optimize digital campaigns across Google, Meta, and LinkedIn for our clients. You will analyze performance data, refine targeting, and collaborate with creative teams to produce effective ad creatives and landing pages.

The role emphasizes testing, optimization, and ROI-driven decisions in a fast-paced environment. You will work closely with sales and content teams to ensure campaigns align with business

Qualifications

• Experience planning, executing and optimizing paid campaigns.
• Strong analytical mindset to interpret performance data.
• Excellent communication and cross-team coordination.

Responsibilities

• Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor daily performance and optimize for CPL, CPA, CTR and ROAS.
• Assist in audience targeting, segmentation, and retargeting to boost conversions.
• Coordinate with creative and content teams to produce high-converting creatives.
• Conduct A/B testing on ads, audiences, and landing pages to identify winner variants.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Job description

Role & responsibilities:

• Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Monitor campaign performance daily and optimize for key metrics such as CPL, CPA, CTR, and ROAS.
• Assist in audience targeting, segmentation, and retargeting strategies to improve conversion rates.
• Coordinate with the creative and content team to develop high-converting ad creatives, copies, and landing pages.
• Conduct A/B testing on ads, audiences, and landing pages to identify winning combinations.

Preferred candidate profile

• Good understanding of paid advertising platforms like Google Ads, Meta Ads, or LinkedIn Ads with a learning mindset.
• Strong analytical thinking with ability to interpret data and optimize campaigns for better performance
• Good communication and coordination skills to work effectively with creative, content, and sales teams