PPC Executive

Moon Technolabs Pvt. Ltd.; Ahmedabad District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Moon Technolabs Pvt. Ltd. in Ahmedabad is seeking a hands-on PPC specialist to plan, execute, and optimize campaigns across Google Ads, Bing Ads, Apple Search Ads, and social channels.

You will conduct keyword research, analyze competition and audiences, and craft compelling ad copies to improve CTR and conversions. The role emphasizes ongoing bid management, budget optimization, and data-driven decisions to maximize ROAS.

Qualifications

• 2+ years of hands-on PPC / Paid Media experience.
• Google Ads certification is preferred.

Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.
• Conduct keyword research, competitor analysis, audience research, and campaign planning.
• Create and optimize ad copies, headlines, descriptions, and extensions to improve CTR and conversions.
• Monitor campaign performance with CTR, CPC, CPA, conversion rate, and ROAS.
• Perform regular A/B testing of ad copies, targeting, bidding strategies, and landing pages.
• Manage and optimize campaign budgets for efficient spend and better ROI/ROAS.
• Identify performance gaps and take corrective actions based on data.
• Coordinate with content, design, SEO, and development teams for landing page and campaign improvements.
• Set up and monitor conversion tracking, goals, and campaign analytics.
• Prepare and present weekly and monthly PPC performance reports with insights and actions.
• Stay updated with Google Ads, Apple Search Ads, paid media trends, platform updates, and best practices.
• Independently manage day-to-day campaign activities and own results.

Skills

PPC / Paid Media

Campaign planning

Keyword research

Audience targeting

Bidding strategies

Conversion tracking

Data-driven decisions

Reporting

Tools

Google Ads

GA4

Google Tag Manager

SEMrush

Apple Search Ads

Job description

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.
• Conduct keyword research, competitor analysis, audience research, and campaign planning.
• Create and optimize ad copies, headlines, descriptions, and extensions to improve CTR and conversions.
• Monitor campaign performance and key metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
• Perform regular A/B testing of ad copies, targeting, bidding strategies, and landing pages.
• Manage and optimize campaign budgets to ensure efficient spend and better ROI/ROAS.
• Identify performance gaps and take timely corrective actions based on data and campaign insights.
• Coordinate with content, design, SEO, and development teams for landing page and campaign improvements.
• Set up and monitor conversion tracking, goals, and campaign analytics.
• Prepare and present weekly and monthly PPC performance reports, including insights, learnings, and action plans.
• Stay updated with Google Ads, Apple Search Ads, paid media trends, platform updates, and industry best practices.
• Independently manage day-to-day campaign activities while taking ownership of campaign performance.

Qualifications

• 2+ years of hands-on PPC / Paid Media experience.
• Strong hands-on experience with Google Ads; Google Ads certification is preferred.
• Working knowledge of Google Analytics/GA4, Google Tag Manager, SEMrush, or similar tools.
• Good understanding of keyword research, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
• Strong analytical and problem-solving skills with the ability to convert data into actionable decisions.
• Good communication and reporting skills.
• Ability to manage budgets and prioritize campaigns based on business goals.
• Comfortable working independently and taking ownership of campaign results.

Preferred Experience

• Experience in running mobile app acquisition campaigns and understanding app install/conversion metrics.
• Experience managing PPC campaigns for IT/software services or technology companies.
• Hands-on experience with Apple Search Ads.
• Experience with lead generation as well as conversion-focused campaigns.
• Exposure to international campaigns and multiple geographic markets is a plus.