Online Campaign Manager

A2A Optima; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Dynamic environment

Career growth

Diverse projects

Continuous learning

Job summary

A2A Optima in Bengaluru is seeking a results-driven PPC Executive to plan, execute, and optimise paid campaigns across Google Ads, YouTube Ads, Meta Ads, and LinkedIn Ads.

You will focus on ROI, generate quality leads, monitor performance, run A/B tests, and collaborate with marketing and content teams to align initiatives.

Experience with Google Ads and Meta Ads Manager, plus analytics tools, is essential for success.

Qualifications

• 2–3 years of experience managing PPC campaigns.

Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, YouTube Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
• Monitor campaign performance and optimise bids, budgets, and ad creatives to improve ROI.
• Track and analyse campaign performance metrics such as CTR, CPC, CPA, and conversions.
• Perform A/B testing on ad copies, creatives, and landing pages to enhance campaign effectiveness.
• Generate weekly and monthly campaign performance reports with actionable insights.
• Collaborate with the marketing and content teams to align paid campaigns with overall marketing strategies.
• Manage and allocate advertising budgets effectively while maintaining campaign performance.
• Stay updated with the latest PPC trends, advertising tools, and platform updates.

Skills

PPC management

Google Ads

Meta Ads Manager

Analytical thinking

A/B testing

Communication & teamwork

SEO basics

Tools

Google Ads

Meta Ads Manager

Google Analytics

Search Console

conversion tracking tools

SEMrush

Ahrefs

Moz

Job description

Job Title: PPC Executive (Google & Meta Ads)

Job Type: Full-Time

Experience: 2–3 Years

Joining: Immediate Joiners Preferred

Job Overview

We are looking for a results-driven PPC Executive to plan, execute, and optimise paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads, with a strong focus on maximising ROI, generating quality leads, and improving campaign performance.

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, YouTube Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
• Monitor campaign performance and optimise bids, budgets, and ad creatives to improve ROI.
• Track and analyse campaign performance metrics such as CTR, CPC, CPA, and conversions.
• Perform A/B testing on ad copies, creatives, and landing pages to enhance campaign effectiveness.
• Generate weekly and monthly campaign performance reports with actionable insights.
• Collaborate with the marketing and content teams to align paid campaigns with overall marketing strategies.
• Manage and allocate advertising budgets effectively while maintaining campaign performance.
• Stay updated with the latest PPC trends, advertising tools, and platform updates.

Required Skills & Qualifications

• 2–3 years of experience in managing PPC campaigns.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Experience running campaigns on Facebook, LinkedIn, and YouTube ads.
• Proficiency in Google Analytics, Search Console, and conversion tracking tools.
• Strong analytical and data interpretation skills.
• Good understanding of keyword strategies, bidding strategies, and campaign optimisation techniques.
• Excellent communication and teamwork skills.
• Familiarity with SEO and digital marketing tools such as SEMrush, Ahrefs, or Moz.

What We Offer

• A dynamic and collaborative work environment.
• Opportunities for career growth and professional development.
• Exposure to diverse digital marketing projects and clients.
• Continuous learning and skill development support.