Brand Manager

Impronics Technologies; Mumbai; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Impronics Technologies is seeking a Marketing Manager based in Mumbai to develop and execute effective marketing plans for various assigned brands. The candidate will be responsible for leveraging market insights, conducting surveys, and ensuring brand profitability through strategic implementation.

The ideal applicant should have 7-10 years of experience in brand management along with international marketing exposure. A background in pharmacy or life sciences, paired with an MBA in marketing, is essential.

Qualifications

• 7-10 years of experience in brand management.
• International marketing exposure of at least 2 years, preferably in the African region.
• Multi-therapy exposure including General Practitioners, Cardiology, Diabetology.

Responsibilities

• Achieve marketing objectives on ROI and brand profitability.
• Develop and execute marketing plans for assigned brands.
• Conduct customer and market surveys to analyze demand.

Skills

Cardiology exposure

Analytical skills

Market research skills

Pharmaceutical marketing

Communication Skills

Education

Bachelor of Pharmacy or B.Sc. (Life Science/Biochemistry) with MBA in Marketing

Job description

Achieving predetermined objective on Quantity /Quality ROI parameters, as well Brand Profitability

Develop & Execute Marketing Plan of the assigned brands. Create demand, position the brand as TOM with customers & Drive sales to achieve targets with effective & executable implementation of strategies.

Customer & market survey, polling demographics, design research-based strategy determining demand for products, analyzing competitor activity. Forecasting potential brand scope, analyzing price and sales

Developing KOL for Marketing Insights

Customers connect & KOL development through CRM, CME & Conferences to establish brands and to receive marketing insights for existing brands and new launches. Anticipate trends.

Receiving business insights

Quarterly meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead In country sales & marketing team members through campaigns

Field work and cycle meet for assigned brands and territory. Measure and report success of campaign. Identify gaps and keep brand update. Analyze actual vs. planned positioning of the brand. Cross functional coordination with Sales, Logistics, Business Development, Medical, Sales & with suppliers of print inputs/campaigns

Identifying & Launching New products

New product identification with justification through primary and secondary research & portfolio management

Job Specific Requirements

Multi therapy exposure namely General Practitioners, Cardiology, Diabetology

Competencies (Knowledge, skills and attributes)

• Cardiology /Respiratory /Oncology/ Diabetology exposure is added advantage.
• Analytical /Market research skills
• Pharmaceutical marketing and selling.
• Basic A/W & Print knowledge
• Communication Skills/Interpersonal Skill

Qualifications

Bachelor of Pharmacy/ B.Sc. (Life Science/ Biochemistry branch) preferable with MBA in Marketing

Experience

7 -10 years of Experience in Brand management. International marketing exposure of at least 2 years is essential. African region will be an added advantage.