Performing Marketing Associate

Applore Technologies; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

App install campaigns familiarity

ASO familiarity

LinkedIn Ads exposure

Canva for quick creatives

CRM/Marketing automation experience

Job summary

Applore Technologies is seeking a seasoned Paid Media Specialist to lead end-to-end digital campaigns across Google Ads and Meta Ads from our India office. The role focuses on maximizing ROAS, reducing CAC, and achieving lead targets through strategic budget management and rigorous testing.

You will analyze performance in GA4, GTM, and dashboards, build audience segments, and collaborate with design for creative assets.

Qualifications

• 13 years of paid campaigns experience on Google Ads and Meta Ads.
• Knowledge of GA4, Google Tag Manager, and conversion tracking.
• Strong analytical skills and proficiency with spreadsheets (pivot tables, basic formulas).
• Clear written and verbal communication for reporting and cross-team coordination.
• Bachelor's degree, or equivalent practical experience.
• Test-and-learn mindset with discipline to optimize against targets.

Responsibilities

• Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), and other channels as needed.
• Manage daily budgets and bids to maximize ROAS, lower CAC, and hit lead and conversion targets.
• Run A/B tests on creatives, audiences, copy, and landing pages, and scale the winners.
• Track campaign performance in GA4, Google Tag Manager, and ad platform dashboards; pull daily and weekly reports.
• Build audience segments and retargeting funnels, and work with the design team on ad creatives.
• Monitor spend against budget and flag risks or opportunities early.
• Stay current on platform updates, trends, and competitor activity, and bring new channel ideas forward.

Skills

Google Ads

Meta Ads

GA4

Tag Manager

Conversion tracking

Analytical skills

Spreadsheets

Communication

Bachelor's degree

A/B testing

Cross-team coordination

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google Tag Manager

Pixels/Tracking

Job description

Key Responsibilities

• Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), and other channels as needed.
• Manage daily budgets and bids to maximize ROAS, lower CAC, and hit lead and conversion targets.
• Run A/B tests on creatives, audiences, copy, and landing pages, and scale the winners.
• Track campaign performance in Google Analytics (GA4), Google Tag Manager, and ad platform dashboards; pull daily and weekly reports.
• Build audience segments and retargeting funnels, and work with the design team on ad creatives.
• Monitor spend against budget and flag risks or opportunities early.
• Stay current on platform updates, trends, and competitor activity, and bring new channel ideas forward.

Required Skills & Qualifications

• 13 years of hands-on experience running paid campaigns on Google Ads and Meta Ads.
• Working knowledge of GA4, Google Tag Manager, and conversion tracking / pixel setup.
• Comfort with campaign metrics: CTR, CPC, CPM, CPA, CAC, ROAS, and conversion rate.
• Strong analytical skills and comfort working in spreadsheets (pivot tables, basic formulas).
• Clear written and verbal communication for reporting and cross-team coordination.
• A bachelor's degree, or equivalent practical experience.
• A test-and-learn mindset and the discipline to optimize against targets.

Good to Have

• Experience with app install campaigns and app marketing (Apple Search Ads, Google UAC).
• Familiarity with ASO (App Store Optimization) and the mobile growth funnel.
• Exposure to LinkedIn Ads, programmatic, or affiliate channels.
• Basic design sense or comfort with Canva for quick creative iterations.
• Experience with CRM / marketing automation tools and email campaigns.