Meta Ads - Content (Performance Marketing-Malayalam)

Lokal App; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

End-to-end ownership of marketing

Training and mentorship from leadership

Performance-based growth opportunities

Job summary

Lokal App is seeking a Performance Marketing professional to manage end-to-end digital marketing efforts. In this hands-on role, you will create and optimize ads that drive app downloads and purchases, working closely with designers and video teams.

The ideal candidate has 1-3 years of experience in performance marketing, familiarity with Meta and Google Ads, and a strong data-driven mindset. Join us for a high-learning opportunity with a direct business impact.

Qualifications

• 1–3 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills in English, regional language preferred.
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

Responsibilities

• Study audience and market, write ads that drive downloads.
• Decide creative angles, write scripts, and brief designers.
• Ship multiple creative variants per campaign quickly.
• Run A/B tests, analyze results, and optimize campaigns.
• Track performance and ensure creativity feels native to the audience.

Skills

Performance marketing content

Meta Ads

Google Ads

Copywriting

Data analysis

Job description

About the role

We are looking for a hands‑on Performance Marketing professional to manage end‑to‑end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high‑ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities

• For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
• You decide the angle, the hook, the format, and the script - and you write it yourself.
• You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
• You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
• You run your own A/B tests, read the results, and decide what to try next.
• You track what's working in each market and make sure the creative feels native to that audience.

Must-Have

• 1–3 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

What We Offer

• End‑to‑end ownership of marketing
• Training and mentorship from leadership
• High learning curve with direct business impact
• Performance‑based growth opportunities

Why This Role Is Exciting

• You will directly drive growth through paid marketing and experiments
• You will own end‑to‑end performance—from ads to insights and optimization
• You will test, learn, and scale what works with real business impact
• High visibility with leadership and a steep learning curve