Meta Ads - Content (Performance Marketing-Malayalam)

Lokal App; Bengaluru; Sur place; INR 600 000 - 1 000 000; Plein temps

Avantages offerts par ce poste

End-to-end ownership of marketing

Training and mentorship from leadership

Performance-based growth opportunities

Résumé du poste

Lokal App is seeking a Performance Marketing professional to manage end-to-end digital marketing efforts. In this hands-on role, you will create and optimize ads that drive app downloads and purchases, working closely with designers and video teams.

The ideal candidate has 1-3 years of experience in performance marketing, familiarity with Meta and Google Ads, and a strong data-driven mindset. Join us for a high-learning opportunity with a direct business impact.

Qualifications

• 1–3 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills in English, regional language preferred.
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

Responsabilités

• Study audience and market, write ads that drive downloads.
• Decide creative angles, write scripts, and brief designers.
• Ship multiple creative variants per campaign quickly.
• Run A/B tests, analyze results, and optimize campaigns.
• Track performance and ensure creativity feels native to the audience.

Connaissances

Performance marketing content

Meta Ads

Google Ads

Copywriting

Data analysis

Description du poste

About the role

We are looking for a hands‑on Performance Marketing professional to manage end‑to‑end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high‑ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities

• For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
• You decide the angle, the hook, the format, and the script - and you write it yourself.
• You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
• You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
• You run your own A/B tests, read the results, and decide what to try next.
• You track what's working in each market and make sure the creative feels native to that audience.

Must-Have

• 1–3 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

What We Offer

• End‑to‑end ownership of marketing
• Training and mentorship from leadership
• High learning curve with direct business impact
• Performance‑based growth opportunities

Why This Role Is Exciting

• You will directly drive growth through paid marketing and experiments
• You will own end‑to‑end performance—from ads to insights and optimization
• You will test, learn, and scale what works with real business impact
• High visibility with leadership and a steep learning curve