Meta Ads - Content (Performance Marketing-Tamil)

Lokal; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

End-to-end ownership of marketing

Training and mentorship from leadership

Performance-based growth opportunities

Job summary

Lokal in Bengaluru is seeking a Performance Marketing professional to manage end-to-end digital marketing, focusing on ad creation and performance optimization. This role requires strong copywriting skills and experience with Meta Ads and Google Ads.

The successful candidate will drive growth through creativity and data-driven insights, working closely with design and video teams. High ownership and mentorship from leadership lead to significant career growth.

Qualifications

• 1-3 years of experience in performance marketing content or growth marketing.
• Hands-on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Study audience, market, and competition for each app and write ads.
• Decide angles, hooks, formats, and scripts for ads.
• Brief designers and video editors on concepts and follow through.
• Ship multiple creative variants per campaign (80-100 per week).
• Run A/B tests, read results, and decide next actions.
• Track performance and ensure creatives feel native to each audience.

Skills

Performance marketing content

Meta Ads

Google Ads

Copywriting

Data analysis

Job description

About the role

We are looking for a hands‑on Performance Marketing professional to manage end‑to‑end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high‑ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities

• For each app you work on, you'll study the audience, the market, and the competition — then write ads that get people to download and make that first purchase.
• You decide the angle, the hook, the format, and the script — and you write it yourself.
• You brief designers and video editors on your concepts and follow through until the output matches your intent.
• You ship multiple creative variants per campaign (80‑100 per week) – fast cycles, not one polished ad a week.
• You run your own A/B tests, read the results, and decide what to try next.
• You track what's working in each market and make sure the creative feels native to that audience.

Requirements

Must‑Have

• 1‑3 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

What We Offer

• End‑to‑end ownership of marketing.
• Training and mentorship from leadership.
• High learning curve with direct business impact.
• Performance‑based growth opportunities.

Why This Role Is Exciting

• You will directly drive growth through paid marketing and experiments.
• You will own end‑to‑end performance—from ads to insights and optimization.
• You will test, learn, and scale what works with real business impact.
• High visibility with leadership and a steep learning curve.